Manchester United and Cadbury announce extension of partnership

Manchester United and Cadbury, part of the Mondelez International brand family, have announced the continuation of their global partnership.

Since launching its partnership, Manchester United and Cadbury have collaborated on charitable national campaigns, such as Donate Your Words, which helped to tackle loneliness in the elderly and Give A Doubt which addresses self-doubt amongst Britain’s youth.

Cadbury and other Mondelēz International brands such as Oreo, Toblerone, Milka and belVita, have been working with Manchester United to deliver generosity-focused community initiatives.

The partnership will expand and bring new opportunities to engage with Manchester United’s global fan base, through the creation of delicious dual-branded snacking products and national campaigns.

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10th, where optimising revenue through New Builds, Renovations and Service Expansions takes centrestage at the leading event and 365 community for the Premium Seat & Hospitality industry, with some exciting venue tours planned. 

As the partnership continues, Cadbury and Manchester United will continue to place generosity at the heart of its alliance, creating new generosity-focused community initiatives, driven by their shared values and belief that there is a ‘glass and a half in everyone’.

Ticket giveaway

Additionally, Cadbury will be launching its biggest ever ticket giveaway, from the start of the 2023/24 season. Fans of Manchester United will have the chance to win thousands of prizes every week, including hospitality experiences, match tickets and cash prizes.

Victoria Timpson, Manchester United CEO of Alliances and Partnerships, said:

We are delighted to be extending our relationship with Mondelēz International and the opportunity to build on what we have achieved with our partnership so far.

Both Cadbury and Manchester United take pride in supporting local communities. Cadbury recognises the ability football has in uniting fans for a common cause and we look forward to once again utilising the partnership to amplify important community campaigns.

Nick Rogers, Sponsorship Lead, Northern Europe, Mondelez International, said:

We’re thrilled to extend our partnership with the legendary Manchester United. We’ll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans.

At Cadbury, we’re dedicated to supporting families and fans, and, as we approach our 200th birthday, our shared ‘glass and a half’ ethos with Manchester United has never been more important. In the last three years, we’ve supported over 700 businesses and 200,000 fans nationwide, donating millions of pounds worth of sponsorship assets. And we’re only just getting started!

For more information on Cadbury’s 2023/24 season campaigns visit

Source & imagery, courtesy: Manchester United

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 will take place at Manchester City’s Etihad Stadium on October 9-10th, with some exciting venue tours in the offing, complimenting the high-level conference, exhibition and networking events.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments

Share This Article

This website uses cookies and asks your personal data to enhance your browsing experience.