Edgbaston unveils new Skyline roof-top hospitality facility

Edgbaston Stadium is preparing to unveil a Skyline roof-top terrace hospitality offering that will transform its match day experience for guests.

Skyline – situated at the height of the South Stand – will offer spectacular panoramic views of the pitch and Birmingham landscape, whilst delivering an unrivalled hospitality package.

The major refurbishment includes high-end hospitality and banqueting, private inclusive bar, reception areas, live music and DJ, plus superior seating in a partially-covered, contemporary roof-top setting.

Edgbaston is working on Skyline in partnership with Stadia by GL Events, Arcadis and Woo Architects, who devised concepts for areas at Wembley, Twickenham and the London Stadium.

Skyline is set for completion in the coming weeks with packages now on sale for a host of Major Match days in 2023, including the Men’s Ashes Test, Men’s IT20 against New Zealand and Vitality Blast Finals Day.

Chief Operating Officer, Craig Flindall, said:

The Skyline is set to be one of the most unique spaces in the world to enjoy a cricket match. It will deliver a stunning viewing deck, offering an unrivalled spectator experience, that will be the envy of cricket enthusiasts around the world.

It’s a contemporary, vibrant space that transforms the existing seating area to a stunning high-spec fit-out, offering a first-rate experience for spectators.

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10th, where optimising revenue through New Builds, Renovations and Service Expansions takes centrestage at the leading event and 365 community for the Premium Seat & Hospitality industry. 

He added:

The development is part of our wider Masterplan to further invest in our facilities at Edgbaston and create more multi-purpose, versatile spaces. The Skyline does that by giving us the opportunity to not only introduce a new hospitality facility but expand our conference and events capabilities to host more summer parties and outdoor events.

The environment will be relaxed and informal, where there are not only exceptional pitch views but where the food is plentiful, and the atmosphere fun and lively.

Nick Darke, Edgbaston Hospitality Sales Manager, Keith Prowse, said:

The Skyline creates a modern hospitality experience and adds a new dimension to the already-exceptional packages available at Edgbaston. It’s the ideal space for corporate entertaining or the perfect day out for family and friends.

The Skyline offers a more free-flowing environment with informal seating areas and the flexibility to experience cricket hospitality in a way guests may not have done so previously and I’m excited to welcome them.

To find out more information on Skyline or to book hospitality for the 2023 season, please visit the Keith Prowse website or contact our team at hospitality@edgbaston.com.

Source & imagery, courtesy: Edgbaston

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 will take place at Manchester City’s Etihad Stadium on October 9-10th, with some exciting venue tours in the offing, complimenting the high-level conference, exhibition and networking events.

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