- March 2, 2023
- Posted by: SportsV
- Categories: Case Studies, Featured Articles, Features, Home News, Industry News, News, Press Releases
Tottenham Hotspur has announced a 15-year strategic partnership with Formula 1 that will bring a brand-new motorsport experience to London. The partnership brings yet another popular global sport brand to Tottenham Hotspur Stadium, now uniquely hosting the Premier League, NFL and F1, supporting worldwide fan growth.
With music concerts, boxing and rugby now also being staged in London N17, it means an estimated 5.9 billion people globally are interested in events held at Tottenham Hotspur Stadium – equating to nearly 80% of the world’s population.
The partnership will see the exclusive delivery of the world’s first in-stadium electric karting facility and London’s longest indoor track, based below Tottenham Hotspur Stadium’s iconic South Stand – the latest example of how the multi-use nature of the stadium is attracting a wide range of sports and events, creating a wealth of opportunities and experiences for partners, fans and visitors.
The one-of-its-kind experience, which will be seen at no other football stadium in Europe, will include separate tracks for both adults and juniors and has been accredited by the National Karting Association, making the facility a potential future venue for national karting championship races. In addition, the experience will also include interactive motorsport activities and food and beverage facilities.
It adds to the growing range of Visitor Attractions already available at London’s newest sports and entertainment destination, including the popular Dare Skywalk – rated as London’s No.1 outdoor attraction on TripAdvisor – driving visitors to the area 365 days a year and providing an estimated £300m a year boost to the local economy in one of London’s most deprived neighbourhoods.
Register your interest now to join Tottenham Hotspur’s mailing list and receive news and updates on the karting experience straight to your inbox, including when tickets go on sale.
The karting experience will be the focal point of a long-term partnership between Tottenham Hotspur and F1, that will aim to create apprenticeship and career opportunities for local young people and bring greater diversity to the motorsport industry, particularly for women and underrepresented groups. It will also provide F1 with a touchpoint in London from which to further grow its fanbase throughout the world.
A driver academy programme will widen the motorsport talent pool and help to identify the next generation of F1 drivers. The Club and F1 will deliver educational activities for schools to engage local young people in motorsport and showcase career opportunities and pathways in areas such as engineering and software development.
ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium this October 9-10th, where optimising revenue through New Builds, Renovations and Service Expansions takes centre-stage at the leading event and 365 community for the Premium Seat & Hospitality industry. Tottenham Hotspur hosted the 2022 edition, which welcomed 350+ industry professionals. Check out the wrap video here.
Tottenham Hotspur and F1 will collaborate throughout the partnership on initiatives that promote environmental responsibility. F1 is committed to be net zero carbon by 2030 and that target forms part of every decision F1 makes and every initiative they embark on. Tottenham Hotspur is the Premier League’s greenest club and, as a signatory of the UN Sports for Climate Action Framework’s ‘Race to Zero’, is committed to halving its greenhouse gas emissions by 2030 and become net zero by 2040.
Stefano Domenicali, President and CEO, Formula 1, said:
As we continue to grow our sport around the world, partnering with world renowned brands like Tottenham Hotspur allows us to take Formula 1 and motorsport to new and diverse audiences. The karting experience will be a destination and place that families, friends and aspiring drivers from all over the world will want to visit and enjoy, engaging new audiences and offering an accessible entry point to the world of motorsport. Our brands have a shared vision to create life-changing career opportunities, promote diversity and inclusion, such as through the recently announced F1 Academy, and driving environmental sustainability – our innovative partnership will bring all of this to life.
Daniel Levy, Chairman, Tottenham Hotspur, said:
Since building this stadium our ambition has always been to see how far we can push the boundaries in delivering world-class experiences that will attract people from around the world all year round. We have been able to bring the biggest names in sport and entertainment to London N17. We are extremely excited about what this long-term partnership with F1 will bring for our global, national and local communities.
David Richards CBE, Chairman of Motorsport UK, the governing body for four-wheel motorsport in the UK, said:
I congratulate Tottenham Hotspur and Formula 1 on this innovative partnership. This new karting facility aligns perfectly with Motorsport UK’s mission to inspire and enable more people to participate in our sport in a safe, fair, fun, inclusive and progressive environment. I look forward to seeing even more people enjoy karting but particularly to see a greater level of diversity amongst the visitors.
Creating additional recurring sources of revenue to reinvest in football activities is a key part of the Club’s financial model.
Source & imagery, courtesy: Tottenham Hotspur
Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).
ALSD International 2023 will take place at Manchester City’s Etihad Stadium on October 9-10th, with some exciting venue tours in the offing, complimenting the high-level conference, exhibition and networking events.
#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector
#ALSD – Leading the Premium Seat sector for the last 30 years
#sportsvenuebusiness – The leading platform for sector news, views & developments