New Tech Port Center + Arena renamed Boeing Center at Tech Port

An innovative new partnership between Boeing [NYSE: BA] and the Kelly Heritage Foundation—an educational nonprofit organisation affiliated with Port San Antonio, on whose behalf ASM Global manages Tech Port Center + Arena—will expand STEM learning and workforce development across South Texas.

The seven-year partnership and $2.3 million investment will strengthen the region’s STEM talent and enhance programming supported by the foundation, including those developed by the San Antonio Museum of Science and Technology (SAMSAT), headquartered at the Port’s tech campus.

In addition to this investment, Boeing has entered into a separate agreement with ASM Global to rename the Tech Port Center + Arena, a 130,000-square-foot multipurpose exhibition centre, as the Boeing Center at Tech Port.

ASM Global CEO and President Ron Bension said:

The newly anointed Boeing Center at Tech Port is the only place on earth where entertainment and education intersect in such a bold fashion. Innovators of all ages will connect and create the technologies of the future in dedicated ideation labs and coworking spaces, among other offerings in the facility. And thrillseekers will light up the Boeing Center at Tech Port, which will host premier e-sports and live entertainment events.

Texas Governor, Greg Abbott, during a ceremony held at SAMSAT announcing the partnership, said:

Developing a highly skilled, diverse workforce for tomorrow requires an investment in one of Texas’ most valuable assets—students throughout our communities. I’m thankful for Boeing’s commitment to our state and can’t wait to see the next generation benefit from STEM educational experiences that will result from this partnership.

For more than 20 years, Boeing’s aircraft maintenance and modernisation operation has been growing at the Port—just a few hundred feet from Boeing Center at Tech Port—furthering its support of an array of military and commercial aircrafts.

Boeing has entered into an agreement with ASM Global to rename the Tech Port Center + Arena, a 130,000-square-foot multipurpose exhibition centre, as the Boeing Center at Tech Port

The Kelly Heritage Foundation’s support of programming will focus on developing skills that are key to the aerospace and space exploration industries, including robotics, artificial intelligence, three-dimensional printing, virtual reality, cybersecurity, visual sensors and more.

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As part of its continued role in the community, Boeing also entered into a separate seven-year agreement directly with ASM Global to sponsor the Port’s 130,000-square-foot multipurpose exhibition centre, now known as the Boeing Center at Tech Port.

Port President and CEO Jim Perschbach, said:

From the start, our goal has been to find innovative ways to support San Antonio’s development into one of the premier technology communities in the nation. The Boeing Center at Tech Port significantly furthers our momentum by adding exciting and engaging aerospace-focused learning experiences. We’re thankful that a leading global name in aerospace like Boeing is further growing its deep roots in our community.

ASM Global acquires Madison Entertainment

In other news from worldwide live entertainment leader ASM Global—as part of its growing portfolio of global venues encompassing content, technology, partnerships, culinary, safety and more—has purchased renowned talent-buying agency Madison Entertainment.

Founded by industry veteran Roger LeBlanc, Madison Entertainment has been booking a wide array of acts from all genres into concert venues, festivals, fairs, music cruises and private events for over two decades.

In announcing the deal, ASM Global President and CEO Ron Bension said:

We are committed to add resources to our promoter and live content division in order to ensure that all of our managed venues continue to be leaders in live event performances. Under Roger’s leadership, the addition of Madison Entertainment will further grow live music content for our clients, particularly within our industry-leading nationwide theater network. We are excited to add Madison to join and assist our existing in-house talent bookers and general managers at these incredible venues.

Doug Thornton, ASM Global executive vice-president arenas, stadiums and theatres, said:

We are delighted to have Roger and the Madison team join ASM Global. Having a team of talent buyers to assist our in-house bookers and general managers will add a new dimension to our ability to provide live-music content within our managed venues while continuing to expand and grow the existing Madison client base.

Madison Entertainment’s president, LeBlanc, said:

We chose to align with ASM Global because they are the market leader in venue management. We are excited about the opportunity to expand existing live-music content throughout the extensive network of ASM Global facilities and look forward to great success exploring these opportunities with our many music-industry partners and friends.

The client base of Madison has ranged from small-capacity venues, such as The Coach House, to larger concerts series and multi-day festivals including KAABOO Del Mar, Mempho Music Festival and the Gasparilla Music Festival. Madison books thousands of shows each year with both emerging artists as well as some of the music industry’s biggest names including Red Hot Chili Peppers, Foo Fighters, Zac Brown Band, Aerosmith, Pink and more.

Madison will operate as a wholly owned business unit of ASM Global and continue to serve its current client base of music clubs, theatres and festivals, while also dedicating personnel and resources to booking ASM Global managed arenas and its nationwide network of 57 theatres and amphitheaters. ASM Global already serves as the most prolific presenter and producer in entertainment including serving as the largest conduit of Live Nation and AEG content.

Source & imagery, courtesy: ASM Global

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