Lancashire hit record hospitality and premium ticket sales thanks to partnership with Seat Unique

After seven successful months of working together, Seat Unique has supported Lancashire Cricket in reaching record hospitality and premium ticketing sales.

Following the rollout of the partnership in May 2022, Seat Unique has digitally transformed Lancashire Cricket’s hospitality and premium ticket booking process.

As part of the transformation, Seat Unique has tailored the customer journey to create a simple and seamless buying experience. It is now easier than ever to book premium experiences at Emirates Old Trafford, with supporters able to make purchases through a range of digital devices in just four clicks.

By powering Lancashire Cricket’s hospitality and premium ticketing offering on Seat Unique’s trusted online platform, supporters have the ability to book such experiences 24/7, all-year round. This empowers fans by enabling them to have the option to make purchases outside of typical office hours, at a time that suits them.

Seat Unique’s innovative technological platform is significantly driving sales from first-time buyers, and in turn, delivering new audiences to Lancashire Cricket’s premium experiences.

Representatives of both Lancashire Cricket and Seat Unique were just some of the 350+ attendees in attendance at ALSD International 2022, with its focus on delivering best practice insights and key learnings with regards to optimising revenue through New Builds, Renovations and Service Expansions. Check out the what you missed by viewing the wrap video here.

Robin Sherry, CEO and Founder of Seat Unique, said:

Our partnership with Lancashire Cricket has got off to a tremendous start. We couldn’t be more proud of everything we have achieved together so far, especially with a club of Lancashire’s status and prestige.

At Seat Unique, we’re constantly working hard to fulfil our mission of helping fans get greater access to premium experiences at live events – something that wouldn’t be possible without our valued partnership with clubs and venues.

Our innovative technology enables even more supporters to watch their favourite fixtures from some of the best seats in the house, while enjoying world-class hospitality at Emirates Old Trafford and we’re excited to open this up to new audiences.

We are thrilled to have helped Lancashire Cricket reach this incredible milestone. We look forward to seeing the club hit many more throughout our partnership.

Jonathon Nuttall, Head of Ticketing and Hospitality Sales at Lancashire Cricket, added:

We’ve really enjoyed working with the Seat Unique team over the course of the year having joined the Club as an official hospitality agent and official partner in May.

Their digital platform offering has transformed our hospitality and premium ticket online booking process, giving supporters greater access to our premium experiences whilst ensuring the Club has great flexibility and control over its sales.

It’s been a great partnership so far and we’re looking forward to continuing our relationship with Seat Unique in 2023, which is going to be another huge year at Emirates Old Trafford with the return of the Men’s Ashes in July, a New Zealand IT20, the T20 Blast and Hundred, as well as two sold-out nights of the Arctic Monkeys.

Source & imagery, courtesy: Lancs Cricket

Image credit: Emirates Old Trafford, Manchester. ODI England v Australia. Picture by Paul Heyes, Sunday September 13, 2015.

Sports Venue Business organises and delivers ALSD International – the leading event & 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

The 2022 event featured a high-level conference, an exhibition showcasing industry-leaders, networking events and a very special tour of Tottenham Hotspur Stadium powered by THFC and Levy UK + Ireland. Details on ALSD International 2023 to follow soon…

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