Feasibility studies underway for development of Etihad Stadium entertainment destination

Manchester City has announced that it is undertaking feasibility studies to develop a best-in-class fan experience and a year-round entertainment and leisure destination at the Etihad Stadium.  

The feasibility studies are aligned with the Eastlands Regeneration Framework and an ambition to develop East Manchester into a world-leading sport, leisure and entertainment destination. A core principle of this is to ensure that Etihad Campus facilities are a significant source of community, employment, and economic opportunity for the local community and Manchester.

Fans and the local community will be invited to share their priorities and feedback on concepts in early 2023.

The feasibility studies consider several connected elements, central to which is an expanded North Stand, which could increase capacity of the Etihad Stadium to over 60,000. Alongside this, the study is assessing the feasibility of an expanded and covered ‘City Square’ fan zone with food and drink outlets, a new club shop and museum, workspace and an onsite hotel.

Identifying opportunities to introduce new entertainment experiences – both on matchday and non-matchday – is a key component of the study, building on Manchester City Football Club’s ongoing commitment to invest in and develop its facilities for the benefit of its fans and visitors.

ALSD International’s Katie McIntyre and ALSD’s Jeff Morander recently visited the Etihad Campus and enjoyed a behind-the-scenes tour of the Etihad Stadium and the CFA, as well as the Co-op Live marketing suite. Check out the wrap video from the 2022 edition of ALSD International – leading the Premium Seat & Hospitality sector – here.

Fans and the community are welcome to share any initial views, including what they would like to see at the Etihad Stadium in the future, or any matters they would like the Club to address, in advance of formal consultations in early 2023. Comments can be submitted via mancity.com/etihad-stadium-feasibility-studies or via post to Etihad Stadium Feasibility Studies, FREEPOST NWW3611A, Etihad Stadium, Manchester, M11 3BR.

Continued investment

Since 2008, City Football Group has overseen over £700m of investment into the Etihad Campus and East Manchester. This investment has supported thousands of jobs, with CFG and its partners delivering a range of facilities, including the City Football Academy (CFA), the Connell Co-op College, the Manchester Institute of Health & Performance, and Co-op Live, the UK’s biggest and most sustainable arena opening in December 2023.

Manchester City’s local recruitment and supply chain policies would apply to all aspects of any potential development works, should the project be taken forward.

The potential increase in Etihad Stadium capacity for the North Stand is within the 2014 approval for the South Stand expansion. Recent transport modelling for Co-op Live and the resulting local traffic and transport measures also included this maximum capacity.

An expanded Residents’ Parking Scheme and improvements to the Metrolink are currently being implemented.

All new facilities would support Manchester’s Net Zero by 2038 target, with measures being looked at to support walking and cycling links with the city centre.

Source: Man City

Sports Venue Business organises and delivers ALSD International – the leading event & 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

The 2022 event featured a high-level conference, an exhibition showcasing industry-leaders, networking events and a very special tour of Tottenham Hotspur Stadium powered by THFC and Levy UK + Ireland. Details on ALSD International 2023 to follow soon…

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