PTI Digital appointed to Strategic Membership brief by Jags

PTI Digital have been appointed by Jacksonville Jaguars to help them develop their Union Jax membership strategy, having worked together to help optimise ticket sales for the Jaguars record breaking game against Denver Broncos at Wembley Stadium on October 30th. 

The Jaguars have a strong affiliation in the UK, with this game marking 10 years of playing one game each season London and the ninth time at Wembley, and they are now focused on enhancing the relationship with their fans through exclusive content, money-can’t-buy experiences and partner offers. 

The Jags are PTI’s first US-based client and join Premiership Rugby, United Rugby Championship, Birmingham 2022 Commonwealth Games, Scottish Football Association, London Legacy Development Corporation and Hibernian FC as new clients this year, adding to renewals with long-term partners Bristol Sport & Ashton Gate. PTI’s clients also include Oak View Group & Co-op Live, London Stadium and NEC Group.

Deepening relations

Maria Gigante, Vice President at the Jacksonville Jaguars commented:

We have a strong profile here in the UK but it is important that we take the next step to deepen the relationship with our fans and communicate with them effectively throughout the year, not just around our game week. We have some exciting things planned going forward that will directly benefit the loyal fanbase we have here and provide value to our commercial partners, and the membership programme is exactly the right way to reward that loyalty. We like PTI’s strategic approach to achieving our goals and we can’t wait to get started.

Optimising revenue through New Builds, Renovations and Service Expansions, with a focus on Premium Seating and Hospitality, is the main objective of the ALSD International series of events. See what you missed at ALSD International 2022 by watching the wrap video.

Mike Bohndiek, Chief Executive Officer at PTI said: 

We have really enjoyed working with the Jags on helping to sell Wembley out and it makes perfect sense to go on this next stage of the journey together and build a long-lasting legacy in the UK. There is huge latent demand over here and capitalising on the huge profile these matches provide will enable a year-round conversation with Jags fans and drive value for them, the Jags and their partners, as well as the NFL in the UK  more broadly.

PTI is a specialist digital transformation consultancy and its digital transformation pyramid – which unifies its three core pillars of Venue Technology, Data & Digital and Commercial Strategy – lays the foundation for the holistic digital transformation of sports and entertainment organisations and venues. It is this integrated, efficient approach which begins with strategic intent and is informed by insight and powered by the right technology infrastructure that creates significant commercial advantage over the long-term.

PTI Digital is a longstanding VIP Sponsor of Sports Venue Business (SVB). For more information on their industry-leading services, simply click on the banner below…

For more information please contact ben.wells@ptidigitalgroup.com

Image: An aerial view of the singing of the national anthems before kick-off between the Jacksonville Jaguars and Houston Texans at Wembley Stadium in London, 3rd November 2019. Photo credit: Jed Leicester/NFL

Sports Venue Business organises and delivers ALSD International – the leading event & 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

The 2022 event featured a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a very special behind-the-scenes tour of Tottenham Hotspur Stadium powered by THFC and Levy UK + Ireland. Details on ALSD International 2023 to follow soon.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments