Tottenham Hotspur Stadium presented with the IIFX “Venue Award for Innovation” at ALSD International

On 17 October, Dr. Louis Marciani, Director of IIFX, presented the “IIFX Venue Award for Innovation” to Tottenham Hotspur Football Club, with Adam Pollington, Commercial Manager and Laura Chiplin, Head of Visitor Attractions & Events, accepting the prestigious award on behalf of the Club during the 2022 edition of ALSD International.

As a game-changing venue, Tottenham Hotspur Stadium stands at the pinnacle of innovation and fan experience.

Located in London, England, the multipurpose stadium boasts a plethora of cutting-edge innovations with the fan in mind. It has the world’s first dividing, retractable football pitch, which has a synthetic turf field underneath for National Football League (NFL) London Games, concerts, and other events.

The stadium has four large LED screens and 1,800 video screens to ensure fans keep up with the action anywhere in the stadium. It is home to the world’s first stadium microbrewery, producing 1 million pints of craft beer a year and can deliver up to 10,000 pints a minute to serve its fans. It is the first cashless stadium in the United Kingdom. It offers even the most “connected” fans stadium-wide connectivity with more Wi-Fi access points, Bluetooth beacons, and greater bandwidth than any stadium.

Technology Award

Tottenham Hotspur Stadium was awarded the “IIFX Venue Award for Innovation” due to the innovative technology that sports & entertainment venues can deploy to create an enjoyable fan experience grounded in safety, security, health and/or service.

Congratulations to Eileen Williams MBE, Andy O’Sullivan, Adam Pollington, Alice Chiplin, Laura Chiplin and all the team at THFC.

Some 350+ industry professionals from across the globe descended on the game-changing Tottenham Hotspur Stadium for the 2022 edition of ALSD International


The Innovation Institute for Fan Experience (IIFX) emerged from the middle of the COVID-19 pandemic in 2020 as a global alliance to help navigate and provide thought leadership for the new and existing challenges in safety, security and fan experience that face the world of sport and entertainment.

Founded by one of the world’s leaders in the field, Dr. Lou Marciani, founder of NCS4 in 2006 (National Center for Spectator Sports Safety and Security), Innovation Institute builds on that foundation along with a network of experts built over a career to blend safety, security and fan experience together for the benefit of all. The result is a next-level resource, with offices in the USA, UK and Canada, that teams, venues, officials and leaders can count on for the latest in technology, industry best practices, protocols and approaches, training.

Sports Venue Business organises and delivers ALSD International – EMEA’s leading event for the Premium Seat & Hospitality sector, with a focus on optimising revenue through New Builds, Renovations & Service Expansions – on behalf of the ALSD (Association of Luxury Suite Directors).

The 2022 event featured a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, powered by THFC and Levy UK + Ireland.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

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