Everton partners with Elevate on New Stadium commercial opportunities

Everton has appointed one of the world’s leading sports and entertainment consultancies, Elevate Sports Ventures, to support the delivery of its commercial strategy for the Club’s new waterfront stadium.

Elevate Sports Ventures is working with the Club on a bold revenue generation programme, including developing a range of new partnership opportunities and a global search for a naming rights partner, for what will become one of most iconic stadiums in world football.

Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said:

It is important that the Club capitalises on the many commercial opportunities presented to us by what will be a world-class stadium on a world-famous waterfront.

To do this, we needed to find the right partner to ensure we maximised these opportunities, particularly in respect of commercial partnerships.

Following an extensive process, we were pleased to appoint Elevate as our partner – and from our work with them to date it seems we have made a great choice. We’re excited by the opportunities ahead of us – and to be working with Elevate to deliver them.

One element of the Club’s commercial growth plan at its new stadium commenced last month when ‘ALL’ – a revolutionary re-set of traditional football hospitality – was launched. More information on the ‘ALL’ concept which includes a wide range of social spaces for different matchday experiences can be found on the Club’s new stadium website.

Everton’s Vicky Jaycock will be joining a panel entitled “Football for ALL: Hospitality Reimagined” alongside Forward Associates’ Roy Westwood, while Elevate SV’s Shawn Doss will be moderating  the “Commercialising the Guest Experience” panel, with speakers including ASM Global’s Chris Bray and Oliver Wright at next month’s ALSD International event, being hosted at Tottenham Hotspur Stadium, October 17-18.

The demand for the bars, restaurants and experiences at the new stadium is expected to match the existing high levels of uptake for Season Tickets and hospitality at the Club’s current home. Everton currently has the maximum number of Season Ticket Members allowed within Premier League guidelines at its 39,572-capacity Goodison Park ground, with more than 20,000 fans on a waiting list.

Shawn Doss, Elevate Sports Ventures Chief Business Officer – International, said: 

Elevate Sports Ventures is proud to stand alongside Everton as the Club embarks upon this monumental and history-making new endeavour.  

Everton’s ambition to create one of the most premier stadiums in the world, on such a unique piece of property, has the potential to change the Club’s legacy and the City of Liverpool forever. We are honoured to partner with Everton as we support their efforts to deliver the most sustainable, technologically-advanced and fan-friendly football stadium in the Premier League.

Everton and Elevate are aligned and confident in our shared commitment to create a best-in-class experience for Everton fans, players, partners, and the wider Liverpool community.

Everton’s new home on Liverpool’s north docks is the largest single site development under construction in the UK. Global Commercial Real Estate and Investment firm CBRE estimates Everton’s new stadium and associated developments could deliver a £1.3bn boost to the nation’s economy, create around 15,000 jobs and attract more than 1.4m visitors to the city of Liverpool. 

Construction of Everton Stadium started in August 2021 and in the past 13 months, the engineering feat of infilling the dock basin with sand dredged from the Irish Sea has been completed, non-listed structures have been demolished, and the foundations for the brick, glass and steel structure laid. The skeleton of the stadium is now clearly visible as the steelwork on the North and South stands are erected.

Everton’s scheme is acting as a catalyst for more than £650m worth of accelerated regeneration directly benefiting North Liverpool and the wider city. 

ALL: A revolution in football hospitality

The iconic new Everton Stadium on the banks of the river Mersey demanded a new way of thinking. Forward Associates, responsible for the premium seating masterplan, set about doing something different. The result is ‘ALL’.

‘ALL’ brings together the bars, restaurants and experiences that will be available at Everton Stadium – presenting a revolutionary re-set of traditional football hospitality. The seasonal and occasional experiences will include a wide choice of social spaces from pubs and bars and high-street style restaurants through to personal and fine-dining experiences.

‘ALL’ is designed to offer something for everyone. Dine in a restaurant or enjoy the more informal bar experience in a pub. Choice and flexibility are at the heart of this shift in hospitality, allowing all supporters to create tailored matchday rituals in a spectacular dock-side setting.

Source & imagery, courtesy: Everton

Sports Venue Business organises and delivers ALSD International – EMEA’s leading event for the Premium Seat & Hospitality sector, with a focus on optimising revenue through New Builds, Renovations & Service Expansions – on behalf of the ALSD (Association of Luxury Suite Directors)…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, powered by THFC and Levy UK + Ireland, plus a networking app ensuring engagement pre and post event.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

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