AO Arena, Manchester unveils the Beautiful North

AO Arena, Manchester has unveiled the Beautiful North – the next level in premium hospitality in the heart of the city.

The Beautiful North is a new live experience concept unveiled at the AO Arena, Manchester and now available to book. An exclusive members’ only super suite complete with its own private bar, food service and unrivalled views of the stage where some of the world’s biggest artists and sporting superstars have performed over the past three decades.

As part of the ongoing redevelopment works currently underway at the arena, members of the Beautiful North will enjoy their choice of 50 shows – from an eagerly anticipated calendar of unmissable events from international superstars, hometown heroes, comedy geniuses and sporting legends – all from the comfort of an intimate and exclusive first-class entertainment space.

ALSD International 2022 is taking place at Tottenham Hotspur Stadium this September 19-20. With a focus on optimising revenue through New Builds, Renovations & Service Expansions, Architecture & Design, Fan Experience, Hospitality & Interiors, Premium Seating & Sales, Sustainability and Technology are some of the key pillars to be discussed by a wide range of industry experts. ASM Global’s Chris Bray and Tom Lynch are both speaking at this industry-leading event for the Premium Seat & Hospitality sector.

Jen Mitchell, General Manager at the AO Arena, commented:

The Beautiful North is a master stroke in luxury hospitality and an exciting addition to our rich portfolio of suites, VIP lounges and bars. We are looking forward to welcoming members to showcase our latest offering for an entertainment experience like no other.

Membership availability is limited so contact the team directly to arrange a viewing and to book. Call: +44 (0)161 950 1069 or +44 (0)7586 454 063 or Email:

Photo credit: Nathan Larkin

Sports Venue Business organises and delivers ALSD International – EMEA’s leading event for the Premium Seat & Hospitality sector, with a focus on optimising revenue through New Builds, Renovations & Service Expansions – on behalf of the ALSD (Association of Luxury Suite Directors)…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, powered by THFC and Levy UK + Ireland, plus a networking app to ensure engagement pre and post event.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

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