PTI Digital ‘Official Venue Technology Service Provider’ for Birmingham 2022

PTI Digital were appointed by the Birmingham 2022 Commonwealth Games – held at venues across Birmingham, the West Midlands and London over the course of the last two weeks – as the Official Venue Technology Service Provider; using specific venue knowledge and expertise to support the deployment of key venue technology services more efficiently and effectively and providing further on-the-ground events expertise during Games-time.

PTI have been assisting Birmingham 2022’s Venue Technology team and their Venue Network Integration supplier over the last fortnight, bringing its consultancy expertise to guide and shape deployments at specific venues. The PTI team brings expertise from a host of major events including the Ryder Cup, ICC Women’s T20 World Cup, Cricket World Cup, Formula 1 and the IAAF World Athletics Championships.

Adrian Corcoran, Chief Information Officer at Birmingham 2022, said:

The Commonwealth Games is one of the biggest multi-sport events in the global calendar, taking place in multiple venues across Birmingham, the West Midlands and London over almost a fortnight. That comes not only with significant operational challenges but also a high degree of expectation around the experience from our stakeholders that require a seamless performance across our technology estate. PTI have outstanding experience in this space, always thinking about the end user and how that impacts on the technology requirements, bringing us operational and spend efficiencies in the process. Particularly with the compressed planning timescales of these Games and limited access to venues due to the pandemic, PTI have gone the extra mile in bringing venue experience and knowledge to accelerate the planning and deployment to specific and iconic Games venues.

 Laurence Smith, Head of Venue Technology at Birmingham 2022, said:

It’s been as pleasure to work with PTI for these Games. Their sports and venue specific expertise, combined with major event delivery knowledge as well as their exceptional partnership approach, have proved a great asset to my team, and this will continue through Games-time. We are also pleased that PTI is contributing to our legacy and sustainability strategy by redeploying key Games infrastructure to enhance network capability at other sports venues, thereby providing a lasting benefit to sport in the UK.

ALSD International 2022 is taking place at Tottenham Hotspur Stadium this September 19 & 20. With a focus on optimising revenue through New Builds, Renovations & Service Expansions, Architecture & Design, Fan Experience, Hospitality & Interiors, Premium Seating, Sustainability and Technology are some of the key pillars to be discussed by a wide range of industry experts from entities including Hibernian FC and Formula 1.

This appointment adds further momentum to PTI’s exciting start to 2022, with Birmingham 2022 joining Premiership Rugby, Gloucester Rugby, London Legacy Development Corporation and Hibernian FC as new clients this year. Bolstering longer-term engagements with Oak View Group (OVG) & Co-op Live, London Stadium, Wasps & Coventry Building Society Arena, the NEC Group and Edgbaston Stadium. PTI also announced earlier this year that it had extended its relationship with Bristol Sport & Ashton Gate Stadium for a further four years.

Mike Bohndiek, Chief Executive Officer at PTI, said:

The Birmingham 2022 Commonwealth Games is the largest event ever to be held in the West Midlands and one of the biggest events staged in the United Kingdom since Glasgow 2014 and London 2012 and the past decade has seen unparalleled growth in the technological demands of staging major events. We are really delighted to be able to bring our experience to ensure we help Birmingham 2022 set a new benchmark for major events.

PTI launched its specialist IT Managed Services division in September 2021, believing that the importance of the core infrastructure in sports and entertainment venues has never been greater. The post-Covid world demands greater digital enablement and – whether in digital ticketing or click & collect food and beverage – the fan’s device is now their window to experience – but this can only be the case if the underlying technology stack can enable this.

PTI is a specialist digital transformation consultancy and its digital transformation pyramid – which unifies its three core pillars of Venue Technology, Data & Digital and Commercial Strategy – lays the foundation for the holistic digital transformation of sports and entertainment organisations and venues. It is this integrated, efficient approach which begins with strategic intent and is informed by insight and powered by the right technology infrastructure which creates significant commercial advantage over the long-term.

Sports Venue Business organises and delivers ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector, with a focus on optimising revenue through New Builds, Renovations & Service Expansions – on behalf of the ALSD (Association of Luxury Suite Directors)…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, powered by THFC and Levy UK + Ireland, plus a networking app to ensure engagement pre and post event.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

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