Silverstone accelerates digital transformation

Silverstone has agreed a five-year partnership with SECUTIX to manage ticket sales for all its events including the Formula 1® British Grand Prix, along with the Silverstone Interactive Museum and their Driving and Track Experiences.

As Silverstone’s Ticketing Technology Partner, SECUTIX’s S-360 solution will help bring together the different Silverstone revenue streams, sales channels, and products under one platform. This is part of a wider digital transformation happening across the business.

Silverstone will also use SECUTIX’s secure mobile ticketing solution TIXNGO to further digitalise the customer experience. A new dedicated Silverstone branded wallet, powered by TIXNGO, will deliver secure digital tickets to motorsport fans every year across all major events at Silverstone.

Nick Read, Commercial Director at Silverstone, said:

Given the multi-faceted nature and commercial complexity of our business, we needed a global partner with a proven track record in both sporting events and museums. SECUTIX works with high profile venues and brands in each of these sectors and has an excellent pedigree in giving fans a superior customer experience. We’ve got off to a great start, with a sell-out British Grand Prix in 2022 and are looking forward to exploring the suite of digital solutions available through SECUTIX, using APIs and other tools to build unique and bespoke customer journeys.

David Hornby, Managing Director Northern Europe, UK & Ireland at SECUTIX, said:

We’re excited to work across the whole Silverstone business as it integrates our specialisms in sport and museums. SECUTIX is an open cloud platform that genuinely works cross vertical, and as such is ideal for a business such as Silverstone where major events and track driving experiences sit alongside other business areas such as the Museum. Our ambition is to seamlessly connect Silverstone’s systems, fans, third party partners and inhouse teams. The result will be a better understanding of their audiences which will open up business transformational opportunities for Silverstone.

Tickets for Silverstone’s fantastic array of events including the Monster Energy British Grand Prix MotoGP and The Classic are on sale now.

Hayley Wood, Commercial Manager, Formula 1®, is one of some 50+ expert speakers set to share insights at the 2022 edition of ALSD International being hosted at Tottenham Hotspur Stadium September 19-20. The main focus of the high-level conference is optimising revenue through New Builds, Renovations & Service Expansions, with Architecture & Design, Customer/Fan Experience, Hospitality & Interiors, Premium Seating, Sales & Service, Sustainability and Technology some of the key pillars.


SECUTIX is a market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

SECUTIX serves a range of organisations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include UEFA, Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.

The SECUTIX suite of industry-leading solutions includes S-360, TIXNGO and Oxynade.

Sports Venue Business organises and delivers ALSD International – the one & only event dedicated to the Premium Seat & Sports Hospitality sector outside of North America, with a focus on optimising revenue through New Builds, Renovations & Service Expansions – on behalf of the ALSD (Association of Luxury Suite Directors)…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, sponsored by THFC and Levy UK + Ireland, plus a networking app to ensure engagement pre, during and post event.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments

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