Lancashire Cricket signs three-year partnership with Seat Unique

Lancashire Cricket has announced a three-year partnership with Seat Unique, the Premium Ticketing Marketplace for live events, to become the Official Partner and Official Hospitality Agent of Lancashire Cricket and Emirates Old Trafford.

Seat Unique is a trusted online marketplace where fans can buy official hospitality packages and VIP tickets to live sports, music and cultural events.

Following their launch in 2019, Seat Unique has built up a portfolio of partnerships with some of the biggest sports venues in the world such as the Welsh Rugby Union, York Racecourse and Yorkshire Cricket.

Throughout the partnership with Lancashire Cricket, Seat Unique will power Lancashire Cricket and Emirates Old Trafford’s hospitality and premium match ticket sales, through their safe and secure online sales platform.

This includes hospitality and premium match tickets for all England internationals, Lancashire Lightning Vitality Blast home matches and Manchester Originals home fixtures in The Hundred which are all set to be played at Emirates Old Trafford.

Seat Unique will also become the Club’s Royal London Cup front of shirt sponsor for the Club’s 50-over competition playing kit, starting from this summer.

Daniel Gidney, Chief Executive at Lancashire Cricket said:

We are thrilled to be able to welcome Seat Unique to our growing family of partners as the Official Hospitality Agent of Lancashire Cricket and Emirates Old Trafford.

It’s an incredibly exciting time for us at Emirates Old Trafford with the prospect of seven days of international cricket at the venue this summer, along with a packed domestic schedule, and an Ashes Test to come in 2023.

As part of our agreement with Seat Unique, there will be plenty of fantastic hospitality packages and premium match tickets available on their platforms so that our supporters and visitors can enjoy the best possible experiences at Emirates Old Trafford.

I would also like to thank Seat Unique for their support of our Royal London Cup campaign. I know that this competition means a lot to everybody connected with the Club, due to our rich history in One-Day cricket and hopefully we can continue that with Seat Unique proudly on the front of our playing kit.

Lancashire Cricket will once again welcome the Seat Unique team to the Stadium Business Summit and Ticketing Business Forum, hosted at Emirates Old Trafford on the 5-8 July.

The 2022 edition of ALSD International is being hosted at Tottenham Hotspur Stadium this September 19-20, and will focus on optimising revenue through New Builds, Renovations & Service Expansions, with Architecture & Design, Fan Experience, Hospitality & Interiors, Premium Seating, Rebuilding & Recovery, Sales & Service, Sustainability and Technology some of the key pillars.

Robin Sherry, CEO and Founder of Seat Unique, commented:

We are privileged to be the Official Partner and Official Hospitality Agent of Lancashire Cricket and Emirates Old Trafford.

Seat Unique and Emirates Old Trafford share the same ambition; to ensure every supporter and visitor has the opportunity to enjoy incredible in-stadium experiences at the iconic venue.

With 24/7 access to a range of premium match tickets and hospitality packages, fans can now easily book luxury experiences anytime and anywhere, through our trusted online platform.

This service will enable more cricket fans to watch their favourite fixtures from the best seats in the house, while enjoying the world-class hospitality on offer.

We look forward to working with the Club and are excited to see fans using our technology to purchase unforgettable VIP experiences.

Supporters can purchase premium tickets and hospitality packages for England Cricket matches at Emirates Old Trafford this summer, including England v India ODI, England v South Africa ODI and England v South Africa Test Match.

Watch the video online here

Photography by: Matt Eachus /

Sports Venue Business organises and delivers ALSD International, the leading event for the Premium Seat & Hospitality sector outside of North America, with a focus on optimising revenue through New Builds, Renovations & Service Expansions, on behalf of the ALSD (Association of Luxury Suite Directors)…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, sponsored by THFC and Levy UK + Ireland.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

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