Industry veteran Jeff Morander named CEO of The ALSD

Long time sports industry veteran, Jeff Morander, has been named CEO of the ALSD (Association of Luxury Suite Directors), as announced this week by Bill Dorsey, Chairman Emeritus.

Dorsey said:

Jeff has been in the industry for more than 30 years. He has worked for numerous teams across the NHL, NBA, WNBA and NFL, and held key positions with the NHL League office. He has a long track record in business development, ticketing sales and strategy, and delivering on the fan experience. In addition, he directed and executed NHL’s major events such as the NHL All-Star Weekends and Winter Classics.

Morander will work alongside Amanda Verhoff, president of the ALSD.


Long time sports industry veteran, Jeff Morander, steps into the role of CEO at the ALSD

Dorsey added:

I believe both Jeff and Amanda can tag team this association to its next stage of growth. Jeff has extensive experience in revenue generation, strategy and operations, while Amanda is uniquely skilled at running a successful association and is an expert in directing and executing an industry-leading conference. Between the two of them, I believe you have the best of both worlds.

Throughout his career, Morander has been a sought-after industry consultant. Recently, he worked as Executive VP at the Ottawa Senators during the tough pandemic years, and, before that, he set sales records at the Arizona/Phoenix Coyotes. Over the course of his career he has worked with the Atlanta Hawks/Thrashers, Sacramento Kings and Monarchs, Chicago Bears, Tampa Bay Lightning, as well as some minor leagues teams in his early days.

Dorsey said:

The ALSD, launched in 1988, is really a second-generation association now. We are established as perhaps the largest, sports-focused business association in the United States. In addition, ALSD International is experiencing growth, and Jeff also has experience in Europe.

With Jeff helping grow the business and with his reach and experience, we expect to see great things for the ALSD now and in the future.

Industry veteran, Annemarie Hastings, has joined the ALSD as VP Member/Client Relations. She is one of the 40+ confirmed speakers for ALSD International being hosted at Tottenham Hotspur Stadium this September
Annemarie (Anne) Hastings has also recently joined the ALSD as VP Member/Client Relations. A 30+ year veteran of the sports industry, Anne spent 20 years as the San Francisco Giants‘ Vice President of Client Relations. She also helped spearhead the sales of charter seat licenses to fund and open what is now Oracle Park. Having an active role in opening a new ballpark in 2000, she directed service and retention efforts for season ticket, luxury suite, group and premium seating clients and was the driver behind a multitude of fan engagement initiatives.

The 2022 edition of ALSD International is being hosted at Tottenham Hotspur Stadium this September and will focus on optimising revenue through New Builds, Renovations & Service Expansions, with Architecture & Design, Customer/Fan Experience, Hospitality & Interiors, Premium Seating & Sales, Rebuilding & Recovery, Sustainability and Technology some of the key pillars.


Prior to moving to San Francisco and a career in baseball, the Kansas City native began her sports career in season ticket, group sales and marketing for the Kansas City Chiefs. Anne was later tapped by International Management Group’s Football Division to be their NFL player Marketing Director and worked in association with IMG’s worldwide offices. Most recently, Anne has used her sports industry experience as a business and marketing consultant for Fund Raisers Sports, which provides a revenue generating fan engagement platform, via engraved brick programs, to teams and organisations across the sports industry.

Over the course of her career, Anne has worn many hats with the ALSD, starting in 1999 as member attending the conference. In her role with the Giants, she was an integral part of hosting the ALSD conference twice at their venue, has been an annual attendee, a panelist/speaker, Spotlight Awards judge, contributor to SEATmagazine and has also participated as a sponsor and vendor in recent years. Her intimate knowledge of the ALSD, and its powerful influence on the sports industry and its professionals, is instrumental.

About The ALSD

In its 32nd year, the ALSD is a growing association, with successful shows on two continents. The ALSD continues to extend beyond Premium Seating, which remains its core.

The Association now has a strong foothold in the Design and Build area of sports and entertainment venues and its community, supporting growth and innovation in the sports venue marketplace, exploring how best of breed projects can create memorable fan experiences while delivering on the service and revenue expectations of major league sports and entertainment.


Secure your place at the ALSD Conference & Tradeshow in New York City this July 10-12, with special behind-the-scenes tours of Barclays Center, UBS Arena and USTA’s Billie Jean King Tennis Center…


In 2022, ALSD’s all-new Tech Division makes its inaugural appearance, which seeks to leverage technology to deliver best-in-class experiences, improve operational efficiency, and maximise revenue streams. ALSD Tech will showcase best practices that connect critical systems, deliver meaningful intelligence, and advance business initiatives from the best and the brightest brain power in the business.

Thanks, in part, to the pandemic and a shift in the sports marketplace, the ALSD now has employees in New York City (Jessica Gaffney), San Francisco area (Annemarie Hastings), the Midwest (Amanda Verhoff, Bill Dorsey, Dan Lindeman and some staff), Scottsdale (Jeff Morander) and Europe (Katie McIntyre).

Sports Venue Business organises and delivers ALSD International, the leading event for the Premium Seat & Hospitality sector outside of North America, with a focus on optimising revenue through New Builds, Renovations & Service Expansions, on behalf of the ALSD (Association of Luxury Suite Directors)…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, sponsored by THFC and Levy UK + Ireland.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments



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