PARTNER POWER: Forward Associates becomes a Presenting Partner Sponsor of ALSD International

We’re delighted to welcome Forward Associates on board as a Presenting Partner Sponsor for the 2022 edition of ALSD International, being hosted at the iconic Tottenham Hotspur Stadium this September 19th & 20th, not least as the host venue is also a client venue for our newest sponsor.

Roy Westwood, Founder & CEO, Forward Associates, said:

In many ways, our work defining the GA and hospitality areas at the new Tottenham Hotspur Stadium was the distillation of the first seven years of Forward Associates. But that was only the start, and our thinking has progressed hugely in the last few years.  

That’s why being back here – this time as a proud sponsor of ALSD International – is fitting. This stadium demonstrates the value of collaboration. Considering the fan engagement strategy in the same level of detail as we do the architecture. This is how we unlock the commercial and experiential possibilities.

We pride ourselves on being pioneering and can’t wait to talk both about the work we did at Tottenham, as well as some new exciting projects we are working on, like Everton Football Club.

Katie McIntyre, Executive Director, ALSD International and CEO Sports Venue Business, added:

This will mark the third consecutive edition of the ALSD International event that Forward Associates has participated in and we’re delighted to have them on board as a Presenting Partner Sponsor.

This year’s edition focuses on optimising revenue through New Builds, Renovations and Service Expansions, considering the core pillars of architecture & design, the customer/fan/VIP experience, hospitality & interiors, sales & service, sustainability and technology.

Forward Associates’ work at places like Everton Football Club, The O2, Hampden Park and Tottenham Hotspur (to name just a few their clients), captures the value of a taking a joined-up approach – and brings us full circle, with Roy Westwood and F3 Architects’ Ian Laurence having first spoke about their work on the Tottenham Hotspur Stadium at ALSD International 2019, hosted at Dublin’s Croke Park Stadium.

Shawn Doss, Founder & EVP, Elevate Sports Ventures, will be moderating a panel discussion at the 2022 edition of ALSD International featuring high-ranking industry executive speakers Chris Bray, SVP – Europe, ASM Global, Roy Westwood, Founder & CEO, Forward Associates, Oliver Wright, Head of Premium Sales, Hospitality & Catering, Everton Football Club and Andy O’Sullivan, Venue Director, Tottenham Hotspur Football Club.

About Forward Associates

Forward Associates help venues and events to consistently deliver memorable fan experiences. The perfect experience is a combination of many things, which is why Forward Associates is a collective of almost 20 full-time specialists, from diverse backgrounds, including architecture, food and drink, interiors, technology, design, ticketing, operations, marketing, branding and venue strategy.

Their work at venues such as Tottenham Hotspur, the new stadium for Everton FC, Porto FC, The O2, Hampden Park and Koko shows the benefit of being able to look at any project from different angles. This ability to see things from different viewpoints and align them to create a single vision is unique and is what sets them apart from the rest of the of the industry.

Balancing creativity with the analytical – taking a data-driven, almost scientific approach to venues – considering every demographic, every tier, every touch point and every price point, they look to create something that puts the fan at the heart while still being functional for those who operate it. 

The result is extraordinary guest experiences, that are functionally sound and deliver exceptional commercial returns.

Sports Venue Business organises and delivers ALSD International, the leading event for the Premium Seat & Hospitality sector, with a focus on optimising revenue through New Builds, Renovations & Service Expansions, on behalf of the Association of Luxury Suite Directors…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, sponsored by THFC and Levy UK + Ireland.

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