Harlequins become first Premiership club to launch Ticketmaster’s 3D Virtual Venue technology in the UK

Harlequins is the first rugby club in the country to launch with Ticketmaster’s fully integrated purchase experience, 3D Virtual Venue, that will give supporters a unique life-like view of their seats when purchasing a ticket to attend matches at The Stoop.

In a first for the Gallagher Premiership, Harlequins supporters will benefit from this cutting-edge ticketing technology that allows them to digitally preview 360 views and sightlines, compare sections and show real-time availability of tickets. With incredible 3D life-like quality and pin-point accuracy, fans will have the optimum opportunity to choose the seat that is right for them on their mobile or desktop.

Laurie Dalrymple, Chief Executive, Harlequins said:

We are constantly looking for ways to improve the experience of our supporters and Ticketmaster’s 3D Virtual Venue Technology is a brilliant initiative that we know our supporters will love. We have seen every single home Gallagher Premiership match sold out at The Stoop this season and have just suspended season ticket membership due to unprecedented demand – it is now important that we make coming to the Stadium and selecting the rights seats as easy as possible. This technology does just that.

Chris Gratton, Chief Operating Officer, Ticketmaster Sport added:

Being able to bring an iconic stadium like The Stoop in 3D for fans to get a first-hand view of the seating options is fantastic. We’re delighted to be launching the first of our 3D Rugby venues with Harlequins with many more to come as 3D sales from seat map become our standard option in line with club and fan expectations.

From now on 3D Virtual Venue will be fully integrated as part of the Harlequins ticketing journey.

View The Stoop 3D Virtual Venue

Ticketmaster Sport to bring latest ticketing innovations to Saracens

Ticketmaster Sport has also been appointed as Saracen’s new ticketing partner, delivering sports ticketing technology solutions and a range of complementary services including marketing support as part of Premiership Rugby’s league-wide deal with the industry leading company.

Saracens seasonal members will be the first to experience a transformed ticketing website for the 2022/23 Season membership renewal process and all supporters will enjoy a frictionless digital ticket buying process, ensuring the best experience possible pre, during and post event from the beginning of the 2022 Gallagher Premiership season when fixtures are announced in July.

Saracens will also utilise Ticketmaster’s 3D Virtual Venue, recently launched in conjunction with Tottenham Hotspur to elevate the fan journey and give fans a view of StoneX Stadium like never before. In addition, Saracens will take advantage of Ticketmaster’s significant reach and marketing support, to boost audience awareness, engage with new supporters and support the wider goals of the Saracens business.

The 2022 edition of ALSD International is being hosted at Tottenham Hotspur Stadium this September and will focus on optimising revenue through New Builds, Renovations & Service Expansions, with Architecture & Design, Customer/Fan/Matchday Experience, Hospitality & Interiors, Premium Seating & Sales, Rebuilding & Recovery, Sustainability and Technology some of the key pillars.

As part of the deal, all Saracens teams, including Mavericks netball and Saracens Women’s rugby, will take advantage of the Ticketmaster Sport platform as the partnership helps to fuel the growth of women’s sport at the club.

Ticketmaster will also provide the ticketing platform for Saracens wider group of events-based businesses including The Global Group | UK Investor Show and MBN Events Premium Sporting lunches and dinners.

Alex Gummer, Marketing Director, Saracens said:

We are hugely excited to be working with Ticketmaster to improve all aspects of the ticket buying process for our members, supporters and event attendees. The new ticket website is one of the first major improvements fans will enjoy as part of an ongoing drive to enhance all aspects of the StoneX Stadium matchday experience.

Chris Gratton, Chief Operating Officer, Ticketmaster Sport, added:

We’re delighted to welcome Saracens to Ticketmaster Sport. Ticketmaster has elevated the fan experience for sports fans with a modern, frictionless ticketing site and, with the introduction of Ticketmaster’s 3D Virtual Venue technology, will improve the way fans discover and access tickets. Saracens Rugby will see numerous benefits from being part of the Premiership Rugby league wide deal, and the wider business will also receive the same technology and resource from the team to help support their individual goals. We look forward to working with the team to deliver for all parts.

Source & imagery, courtesy: Ticketmaster Sport

Sports Venue Business organises and delivers ALSD International, the leading event for the Premium Seat & Hospitality sector, with a focus on optimising revenue through New Builds, Renovations & Service Expansions, on behalf of the Association of Luxury Suite Directors…

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