Hibernian appoint PTI Digital to drive Digital Transformation

PTI Digital have been appointed by Hibernian Football Club to support its data and digital roadmap and underlying technology infrastructure.

Under new leadership, Hibernian FC recognised that to achieve its exciting vision it needs specialist support in regard to data and fan engagement. PTI have been retained to help drive that vision over the next three years, helping design and deliver Hibernian’s data and digital roadmap and supported by its Managed Services Provision.

Excitingly, PTI will also be deploying its expertise to helping Hibernian build its own Data Lake and Single Customer View, enabling the Club to visualise and analyse its own data in real time.

PTI will also be optimising Hibernian’s digital estate, improving its website and streaming proposition and working towards a Single Sign On across the entire Club.

This adds further momentum to PTI’s exciting start to 2022, having recently been appointed by Premiership Rugby on its D2C strategy and Gloucester Rugby on its Digital Transformation strategy, joining existing clients Oak View Group (OVG) & Co-op Live, the London Stadium, Wasps & Coventry Building Society Arena, the NEC Group, Edgbaston Stadium and Norwich City. PTI also announced earlier this year that it had extended its relationship with Bristol Sport & Ashton Gate Stadium for a further four years.

Transformation roadmap 

The PTI approach distils an organisation’s vision into a long-term, detailed and fully-costed transformation roadmap, broken down to fit with our clients’ financial planning cycles, contractual obligations, attitude to risk and other factors peculiar to them. The outcome is a commercial model that is not only able to capitalise fully on big event days but also to enable rightsholders to engage and monetise their customer base year-round through the provision of a better value proposition. The result is transformative but broken down into manageable phases.

Ben Kensell, Hibernian Chief Executive, said:

We’ve got huge ambition at Hibernian FC and a talented group of people that can help make this club a success. One thing that was clear when I arrived was that we were behind in terms of the management of data and the use of marketing data. I have worked successfully with PTI previously and really like their clear, understandable and friendly approach. We are looking forward to working with them and getting started.

Mike Bohndiek, Chief Executive Officer at PTI, said:

We believe fundamentally in empowering our clients to take control of their own data, giving them the confidence to be able to visualise and analyse it at their own speed, to their own requirements thus enabling them to make decisions in real time that drive the business forward. We are delighted to be able to work with Ben again and look forward to integrating ourselves into the wider Club.

PTI’s digital transformation pyramid – which unifies its three core pillars of Venue Technology, Data & Digital and Commercial Strategy – lays the foundation for the holistic digital transformation of sports and entertainment organisations and venues. It is this integrated, efficient approach which begins with strategic intent and is informed by insight and powered by the right technology infrastructure which creates significant commercial advantage over the long-term.

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