York Racecourse announces four year partnership with Seat Unique

Racegoers can purchase hospitality packages and private boxes online for the first time, as Seat Unique exclusively powers York Racecourse’s online hospitality sales.

Seat Unique is going to be working with York Racecourse to support the digital transformation of their online hospitality experience with their innovative software solutions and industry expertise.

Throughout the four-year partnership, Seat Unique will provide fans with 24/7 online access to York Racecourse’s amazing array of hospitality packages via www.yorkracecourse.co.uk. This means fans now have the ability to purchase VIP experiences anytime and anywhere, through a safe and secure platform.

Seat Unique is already opening up fan access to a number of hospitality experiences at events taking place across Yorkshire in this way, including the Rugby League World Cup and Leeds United home fixtures.

York Racecourse’s 2022 fixture list is packed full of great racedays, including flagship race meetings such as the Ebor Festival 2022 and Dante Festival.

The award-winning Ebor and Voltigeur Restaurants will be available to bookers, as will the stunning, light-filled Parade Ring Restaurant designed by Brendan Phelan, overlooking the paddock.

James Duffy, COO, Seat Unique (left) and William Derby, CEO & Clerk of the Course, York Racecourse (right)

Luxury private box experiences will also be bookable through the platform, with guests able to tailor make their package for the perfect raceday.

Priced from just £125 per person + VAT, all hospitality packages and private boxes include fine-dining and drink options, as well as panoramic views of the track. A wide variety of hospitality experiences are available to suit all tastes, ensuring every horse racing fan can enjoy the VIP treatment at their favourite racedays.

Robin Sherry, CEO and Founder of Seat Unique, said:

We are delighted to have this opportunity to work with York Racecourse. Making unique hospitality experiences available to buy anytime and anywhere is a key demand in our industry today. We look forward to horse racing fans using our technology to access hospitality packages and private boxes at York Races.

William Derby, York Racecourse Chief Executive, said:

York Racecourse is proud of the experience of visiting the Knavesmire so were keen to find a partner that shared a commitment to high-quality delivery. In Seat Unique we believe we’ve found such a partner, a team who are passionate about how they can help improve the process whereby our customers can easily and helpfully find and buy the hospitality experience online which is right for them. Our aspiration remains to continue to invest in both the racing and the experience at York to ensure we continue to deliver fabulously enjoyable racedays at York.

Main image (top): Raceday at York Racecourse

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