World famous Wembley Stadium agrees strategic partnership with Oak View Group

Oak View Group (OVG), the global venue development, advisory and investment company for the sports and live entertainment industries, has been hired by The FA to expand and diversify Wembley Stadium’s sponsorship, content and other opportunities.

Wembley Stadium is renowned the world over as England’s national stadium and it has also hosted some of the biggest events and artists in the history of live music.

This new agreement will see OVG work in partnership with Wembley Stadium’s team to drive additional sponsorship, commercial and content opportunities for the iconic stadium. The work marries OVG’s unique expertise in bringing together outstanding commercial acumen with deep links into the content side of both the sports and entertainment industries – a skill set that is fundamental to OVG’s projects across the world.

In the run up to Wembley Stadium’s 100th birthday in 2023, this partnership will see OVG join the Wembley team to provide the world with further history-making moments.

OVG already works with an impressive group of venues in the UK including the Royal Albert Hall, Ascot Racecourse and Silverstone.

At the same time as this deal, OVG is also announcing a partnership with the Jacksonville Jaguars in the UK. Since 2013, the Jaguars are the only NFL team to commit to playing one home game each season in London.

The NFL recently confirmed the Jaguars will return to Wembley Stadium for a home game in the 2022 season, marking the team’s eighth appearance at England’s national stadium. OVG will be working with the Jaguars directly to develop UK-based commercial opportunities.

Sports Venue Business recently conducted an interview with Charlene Nyantekyi, General Manager, Club Wembley, The FA, and previously interviewed Liam Boylan, Stadium Director, Wembley Stadium connected by EE.

Tim Leiweke, Chief Executive Officer, Oak View Group, said:

Wembley Stadium is a global icon, known the world over for hosting some of the most historic moments in sport and live music and we are incredibly proud of its addition to the OVG family.

As venue owners and operators, OVG knows the importance of maximising sponsorship opportunities and delivering a year-round calendar of brilliant events.

We look forward to what we know will be an innovative and productive partnership working with the topflight team at Wembley Stadium and The FA.

Mark Burrows, Chief Financial Officer & Chief Operating Officer, The Football Association, said:

We’re delighted to partner with Oak View Group, which will open up new and exciting sponsorship and content opportunities for Wembley Stadium. We’re very proud to welcome millions of people to our stadium each year for iconic sporting and music events, and this partnership will help us to build on that.

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The 2022 event is to be hosted at Tottenham Hotspur Stadium and will feature the usual high-level conference, an exhibition showcasing industry-leading products & services, networking events and a very special behind-the-scenes tour of Tottenham Hotspur Stadium sponsored by Levy UK + Ireland.

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