Stoke City FC to undertake five year development programme

Stoke City Football Club is to undertake a five year development programme at the bet365 Stadium and Clayton Wood training ground, due to get underway mid 2022. The initial phase of the programme, costing more than GBP£4m, will commence at the end of the current campaign and is scheduled to be completed ahead of the 2022/23 season.

The work represents the largest infrastructure project carried out by the Club since the construction of the South East Corner Stand, installation of two state-of-the-art big screens, matchday media centre and further provision of disabled facilities at the bet365 Stadium in 2017.

Richard Smith, Stoke City FC Vice Chairman, said:

The work we will be carrying out represents the start of a five-year refurbishment and construction programme across our properties.

Several of the projects we will be undertaking this summer are still out to tender but the total cost will exceed £4 million and we are confident the work we are carrying out at the bet365 Stadium will significantly enhance the match-day experience for supporters.              

The refurbishment programme represents a significant investment by the Club’s owners and underlines their continuing commitment to the Football Club.

Transformational project

In the biggest project, Delilah’s Bar will undergo a complete transformation into a sports bar on the lower floor, complete with a new lay-out, the installation of large screen TVs, new toilet facilities and enhanced bar and catering facilities.

The upper level will also be refurbished with more of a function suite feel. Both facilities will also be available events and functions on non-match days. The existing kitchen on the ground level will be upgraded and a new kitchen will be installed on the upper level.

In addition, more than 8,400 new seats will be installed in the Franklyn Stand, bringing the seating in line with the rest of the stadium, which was upgraded over the course of 2016 and 2017, whilst the concourses in the Tile Mountain and South Stands will be upgraded with new washroom facilities replacing those installed when the stadium was built in 1997.

Various facilities in the West Stand will be refurbished and upgraded as part of this year’s programme.

Stoke City has a number of job vacancies currently open, including for a Group Ticket Sales Executive and another for a Conference & Events Sales Manager. Click here to find out more.

The Chairman’s Suite and Boardroom, which are currently two separate rooms next to each other, will be converted into one room that can accommodate 60 guests and will bear all the hallmarks of the most prestigious venue in the stadium.

Enhanced hospitality

Visiting directors and their guests will continue to be entertained in the room on match-days, whilst new and exclusive corporate hospitality packages will also be available to purchase.

The prestigious facility, which the EFL Championship side are confident will be unrivalled in the city of Stoke-on-Trent, will also be available for hire on non-match-days for business events and private functions.

The Players’ Lounge is also to undergo a complete regeneration, making it a first-class facility for use on matchdays by the first-team squad and their families but also available for corporate or private hire on non-matchdays.

The Stanley Matthews Lounge will also undergo a complete refurbishment to include a new display of memorabilia and imagery documenting the career of the city’s most celebrated player.

Meanwhile, a new synthetic, all-weather pitch will be installed at Clayton Wood for use by the first-team, all Stoke City Academy line-ups and Women’s sides.

Smith added:

The work will not get underway until this season is completed so supporters will notice no difference to their matchday experience.

However, we are confident that when they return to the bet365 Stadium for the start of the 2022/23 campaign they will notice a significant improvement.

Source & imagery, courtesy: Stoke City FC

Sports Venue Business organises & delivers ALSD International, the leading event & 365 community for the Premium Seat & Hospitality sector, focused on increasing revenue through New Builds, Renovations & Service Expansions, on behalf of the Association of Luxury Suite Directors (ALSD).

The 2021 hybrid edition was hosted by Liverpool Football Club and featured a high-level conference, an exhibition showcasing industry-leading products & services, as well as networking events at Everton’s Goodison Park and M&S Bank Arena. The 2022 event will be announced in the coming days!

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments