- January 27, 2022
- Posted by: SportsV
- Categories: Case Studies, Featured Articles, Features, Home News, Industry News, News, Press Releases
Monumental Sports & Entertainment (MSE) has announced its plans for “District E Powered by Ticketmaster”; a flagship venue for esports and entertainment on the East Coast. The almost 14,000SF live-event theatre is set to offer a 365-days-per-year series of immersive experiences in esports, music, event programming and community events, in addition to pre- and post-event activations for fans attending Capitals and Wizards games or events.
The premier space will entertain hundreds for independent events, offer an extraordinary culinary experience, and is conveniently located adjacent to Capital One Arena at Gallery Place in downtown Washington D.C.
The venue will also create a best-in-class competition and training venue for the MSE esports franchises which it owns, operates and invests in, including Wizards District Gaming and Caps Gaming – part of the comprehensive, multipurpose facility is MedStar Wizards District Gaming Studio – as well as serving as a catalyst to foster the amateur gaming community in the Greater Washington Metropolitan region.
Additionally, it will establish an East Coast satellite office for global esports powerhouse Team Liquid. Further, it will attract the growing influencer streaming community through its state-of-the-art streaming pods.
Zach Leonsis, President of Media & New Enterprises, Monumental Sports & Entertainment (MSE), said:
We are excited to invest in this first-of-its-kind venue for esports and other immersive experiences and know it will quickly become the preferred destination for pre- and post-event attendees with one-of-a-kind programming and food and beverage offerings. And given the rapid rise in the popularity of esports and the growing audience for gaming in general, we believe the time is right to build an esports-centric venue that serves as a rallying point for the gaming community in the Mid-Atlantic.
The wide-scale, international appeal of esports brands is well documented. We believe that developing deep, grassroots-level connections within our local community is the natural next step for esports as the genre develops into a major league aside other traditional sports. We are so proud to build a best-in-class esports venue featuring our globally recognized esports team, Team Liquid, our back-to-back NBA 2K League Champion, Wizards District Gaming, our leading Caps Gaming NHL initiative, and much more to come in the future.
Growing esports portfolio
Monumental Sports was an early investor in esports and has rapidly grown its esports portfolio over the past several years. Starting with an initial, sizable investment in esports ownership group, aXiomatic, in 2016. MSE has since expanded its efforts in esports to include the NBA 2K League’s Wizards District Gaming, a franchise that just won back-to-back NBA 2K League championships, and Caps Gaming, a leading esports sub-brand in the NHL.
Through its equity ownership in aXiomatic, MSE also owns equity in Team Liquid, Epic Games, Niantic, Dapper Labs and Nifty Games, among other gaming investments. MSE’s Chairman, Founder, and CEO, Ted Leonsis represents Monumental Sports on the board of aXiomatic and Zach Leonsis, represents Monumental Sports on the board of Team Liquid. Zach Leonsis also sits on the Executive Committee of the NBA 2K League.
Steve Arhancet, Co-CEO and Owner of Team Liquid, said:
MSE has been an incredible partner to Team Liquid over the years and the development of District E is an initiative that I believe truly elevates the fan experience and helps connect us with more fans than ever before. Having lived in the DMV for a number of years, it’s an honor for me to reconnect with the local community and I am looking forward to working alongside and supporting our local organizations, universities and athletes to bring together fans across Northern Virginia, Maryland, and D.C. by providing them with a genuine and unique esports experience.
District E Powered by Ticketmaster
Centrally located in the historic Chinatown neighborhood of downtown Washington D.C., District E Powered by Ticketmaster, will be located adjacent to Capital One Arena, the home arena for the NBA’s Washington Wizards and NHL’s Washington Capitals. With more than 3 million annual attendees coming to Capital One Arena for professional sporting events, live concerts and other performances, District E Powered by Ticketmaster, will also plan to host Capitals, Wizards and other fans for pre- and post-game events to enhance the game day experience.
District E Powered by Ticketmaster, also contemplates additional programming including its own shows, viewing parties, corporate events and other programs that will drive additional visitors downtown for unique, immersive experiences.
Marla Ostroff, Ticketmaster Managing Director – North America, said:
The team at Monumental is always on the cutting-edge, adopting the latest technology and setting trends for live event experiences. District E Powered by Ticketmaster is an innovative and exciting concept that explores a whole new realm of live entertainment experiences. We look forward to continuing our partnership with Monumental in bringing District E to life.
The design of District E Powered by Ticketmaster, is intentionally welcoming, inviting passersby to peer into the gaming venue and learn more about the energy and enthusiasm of esports.
Three of the main components of the space include:
(1) an Esports Competition Studio: a public-facing, 150+ person venue expected to host over 200 events per year;
(2) an unparalleled Food & Beverage Experience: MSE is partnering with Aramark to operate a restaurant and bar experience that will support events hosted throughout the year;
(3) an Esports Practice Centre: a best-in-class, private team practice facility, officially “MedStar Wizards District Gaming Studio,” with streaming pods for Wizards District Gaming, Caps Gaming, Team Liquid and more.
Alison Birdwell, President and CEO of Aramark Sports and Entertainment, said:
We are honoured to expand our partnership with Monumental Sports & Entertainment by developing a first-class hospitality experience for fans to enjoy at District E Powered by Ticketmaster. As Aramark’s first foray into the rapidly-growing esports space, this is an exciting opportunity to showcase our expertise in food and beverage innovation to esports fans while also creating jobs and further building Aramark’s presence in the Greater Washington Metropolitan region.
The entire feel of District E Powered by Ticketmaster is modern, technology-forward, and cutting-edge, with esports and traditional sports iconography adorning the broad sweeps of open space across the pavilion. More than 1,000 square feet of LED lights and bars hug the ceilings, and large, crisp screens hang along the walls of the food and beverage experience, as well as the competition studio and training facility. Sleek, comfortable furniture is housed throughout – enticing new and die-hard esports fans to watch elite world gamers and amateurs alike.
Chris Mundy, US Head of Office at Oxford Properties, said:
District E Powered by Ticketmaster is exactly the type of innovative, experiential retail concept we’re looking to attract at Gallery Place, and we’re delighted that Monumental Sports has chosen to partner with us on their exciting new esports initiative. This announcement is a testament to the strength and viability of a centrally located asset like Gallery Place, and we know its ongoing repositioning will continue to attract a similar calibre of occupant at the cutting edge of entertainment, sports and retail.
Zach Boroson, Senior Managing Director, JLL, said:
At this size and scale, District E Powered by Ticketmaster will be the first-of-its-kind in the D.C. region and a game-changer. The real estate market rebound has shown that we will see innovative and alternative uses for both office and retail spaces across the city and the new District E Powered by Ticketmaster is exactly that. By activating these spaces in such a unique and forward-thinking way, Monumental Sports & Entertainment is truly solidifying its leadership in the esports industry.
District E Powered by Ticketmaster has a targeted delivery for autumn/fall 2022. Architecture, Incorporated is responsible for architecture and interiors, construction is led by KBR Corporation and the property is owned and managed by Oxford Properties Group.
Monumental Sports was represented by Zach Boroson and Andy O’Brien of JLL. Creative agency 4040 Agency designed the brand and logo for the enterprise. Additional details on partners and programming will be announced in the Spring and Summer of 2022.
View facility website here: www.districtedc.com
Source & imagery, courtesy: Monumental Sports
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