Spurs becomes first UK club to launch Ticketmaster’s 3D Virtual Venue technology

Tottenham Hotspur has become the first Club in the UK to launch Ticketmaster’s 3D Virtual Venue technology, giving fans a unique life-like view of their seats when purchasing a ticket. Earlier this month, the Premier League side also announced US-based technology company, Fast, as their Official One-Click Payment Partner.

Using the cutting-edge technology delivered by their Ticketing Innovation Supplier, Tottenham Hotspur fans will be able to digitally preview 360-degree views and sightlines, compare sections and check time-of-day viewpoints in real time when selecting their match seats.

With incredible 3D-quality visuals and pinpoint accuracy, fans will have the opportunity explore all areas of the stadium on their mobile or desktop, including Premium areas, to choose the seat that is right for them.

The Club has previously utilised virtual 3D technology for fans to experience Premium areas and select their Season Ticket seats ahead of the new stadium opening.

From Wednesday 26 January, the Virtual Venue platform will be fully integrated as part of Spur’s ticketing journey.

Ian Murphy, Head of Ticketing and Membership, Tottenham Hotspur, said:

We’re proud to be the first Club in the UK to introduce Ticketmaster’s latest innovation, 3D Virtual Venue, as we continue to explore ways of taking our fan experience to the next level.

With such a wide range of seating options on offer at our stadium, including licensed safe standing and Premium areas, this cutting-edge technology will give fans the best possible insight into what their matchday experience will be like before making their selection.

You can now view the bespoke 3D Virtual Venue platform here.

Chris Gratton, Chief Operating Officer, Ticketmaster Sport, said:

Every fan is different, and so is their definition of the ‘best seat in the house’ – so, why not give them the technology to view, compare and select themselves?

Our team is constantly working to elevate the fan experience and Virtual Venue will fundamentally transform how fans buy a ticket, while enhancing conversion and setting a new gold standard for Clubs and venues across the industry.

The news comes off the back of the Club renewing an exclusive long-term partnership with Ticketmaster Sport as their Official Ticketing Innovation Supplier.

Official One-Click Payment Partner

In other exciting news for the Premier League club, Tottenham Hotspur has announced Fast, the U.S.-based technology company, as its Official One-Click Payment Partner.

Fast technology will offer a one-click payment button for anyone making a purchase via the online Spurs Shop, eliminating the requirement for entering payment, shipping and contact information at the checkout.

Through the new partnership, fans making a purchase will share their information only once and never have to sign in or remember a password again – simply click ‘Fast Checkout’ and your order will be placed.

The technology will be integrated as part of a re-launch of the online Spurs Shop planned for later this season, with fans also able to make Fast payments at the stadium or from home by scanning QR codes with their mobile device.

Populous – the architects behind the New Tottenham Stadium – was a sponsor for the 2021 edition of ALSD International, with Principal, Megan Ashfield moderating a panel session on “The Future of Hospitality” alongside Becci Thomson, Head of Premium Sales, Co-op Live, Liam Doyle, Principal, Jump Studios and Chris Maddison, Commercial Director, Delaware North.

Sanjeev Katwa, Head of Technology, Tottenham Hotspur, said:

Our partnership with Fast is the latest example of how the Club is continuing to push the boundaries of technology to enhance the fan experience across all our touchpoints.

With Fast, we will be taking our online shopping experience to the next level and providing fans with a seamless journey when making a purchase for themselves or Spurs-supporting loved ones.

Domm Holland, Co-Founder and CEO, Fast, said:

Tottenham Hotspur is renowned for providing the best fan experience and the perfect partner for Fast to debut one-click checkout technology in the Premier League.

Fans will be able to make their purchases with Fast Checkout in just a single click, leaving more time to cheer on their favourite team.

Tottenham Hotspur is the first English Premier League club to partner with Fast, joining the National Basketball Association’s Cleveland Cavaliers and the National Hockey League’s Tampa Bay Lightning in the U.S.

Source & imagery, courtesy: Tottenham Hotspur

Additional imagery, courtesy: Populous

Sports Venue Business organises ALSD International, EMEA’s leading event & 365 community focused on increasing revenue through New Builds, Renovations & Service Expansions, especially via Premium Seating, Hospitality, F&B, Architecture & Design, Fan Experience and Technology on behalf of the Association of Luxury Suite Directors.

The 2021 hybrid edition was hosted by Liverpool Football Club and featured a high-level conference, an exhibition showcasing industry-leading products & services, as well as networking events at Everton’s Goodison Park and M&S Bank Arena. The 2022 event will be announced in the coming weeks!

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