THE BIG INTERVIEW: Charlene Nyantekyi, GM – Club Wembley, The FA

In this latest video interview, we hear from Charlene Nyantekyi, General Manager – Club Wembley, The Football Association (The FA), who tackles trending topics, latest developments and key learnings.

During the interview, Charlene shares details on her role, key business challenges and objectives for the shorter and longer terms, as well as how the pandemic has affected the way she works, the offering, use of technology, staffing, etc.

As England’s National Stadium, Wembley Stadium is expected to deliver a world-class experience. Charlene explains how the team works to ensure that Club Wembley delivers on this and how they’re developing the offering, including developments that are currently underway and in the planning stages.

As a regular at ALSD and ALSD International events, and as someone that’s worked within the Premium/VIP Seat & Hospitality sector since 2005 (including roles at Arsenal, AEG Europe, The O2 and Formula E), Charlene speaks about how she’s seeing the industry evolving and the important role of industry events, allowing for industry peers to come together to discuss the specific challenges of the sector.

Charlene will be joining the ALSD International Advisory Board to deliver insights on the trending topics, challenges and industry developments year-round. ALSD International’s aim is to help the sector increase revenue through New Builds, Renovations & Service Expansions, through developments in Premium Seating, Hospitality, Architecture & Design, F&B, Guest Experience, Sponsorship, Technology, etc. 

The latest edition was hosted by Liverpool Football Club September 6-7 and featured a high-level conference with 40+ high calibre industry professional speakers, an exhibition hall showcasing products & services, as well as networking events at Everton’s Goodison Park and M&S Bank Arena. 

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

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