PTI Digital to partner with NEC Group on Mobile Strategy

PTI Digital have been appointed by the NEC Group to develop a mobile strategy across their arena venues, which includes Utilita Arena Birmingham, Resorts World Arena and the Group’s ticketing brand, The Ticket Factory.

PTI Digital have been appointed by the NEC Group to design and execute a mobile strategy for the arena venues, starting with a practical approach as fans return, building towards a longer-term strategy.

Following the restructure of the NEC Group in February 2021, the Ticketing and Arenas divisions merged, with the joint ambition of growing the volume of NEC Group Arenas tickets sold via The Ticket Factory and to create new revenue streams, and improve customer experience through mobile technology.

NEC Group see mobile ticketing as the first step on a journey towards a broader approach to unlocking new mobile technology driven opportunities in its arena venues.

Mike Bohndiek, CEO, PTI Digital, will be delivering a webinar focused on ‘Digital Transformation’ Wednesday 3rd November at 4pm GMT, during which he will be explaining what digital transformation actually is and why the sport and entertainment industry needs to understand and embrace it. Email katie@sportsvenuebusiness.com to secure your place.

PTI Digital is a digital transformation consultancy, providing world-class expertise for its clients. PTI, on behalf of their clients, are now managing nine ticketing platforms across its portfolio of clients in the English Premier League, EFL Championship, Premiership Rugby and County Cricket, as well as at venues including Co-op Live and Swansea Arena.

Growing portfolio 

In March, PTI announced a five-year strategic global partnership with Oak View Group (OVG) and more recently have been appointed by London Stadium and Wasps and the Coventry Building Society Arena.

Becci Thomson, Head of Premium Sales, Co-op Live, Guy Dunstan, Managing Director – Ticketing & Arenas, NEC Group, and Ben Wells, CCO, PTI Digital, were just some of the industry expert speakers at last month’s ALSD International event.

Andy Price, Commercial Director, Ticketing & Arenas Division of the NEC Group, said:

As an industry, we have had to be resilient in the face of the challenges of the past 18-months. However, the pandemic has also given us time to reflect on the future needs and aspirations of our customers. Given their wealth of experience, it made perfect sense to partner with PTI to help us navigate the more fluid challenges in the short term before developing a longer-term strategic approach centered around a world class customer experience.

PTI Digital’s CEO Mike Bohndiek added:

We are delighted to be able to bring NEC Group into our stable of world leading venue clients. This is a complex brief, but one which we relish and it is exciting to play a part in helping deliver the Group’s vision, walking alongside them in conceptualising, creating and delivering a customer-centric experience with a mobile strategy at its heart.

PTI Digital is a longstanding VIP Sponsor of Sports Venue Business. For more information on their industry-leading services, simply click on the banner below…

ALSD International provides year-round insights and learnings around increasing revenue through New Builds, Renovations, Service Expansions, Premium Seating, Hospitality, F&B, Technology and Reopening, Rebuilding & Recovery. For more information, click on the banner below…

The latest edition of ALSD International was hosted by Liverpool Football Club September 6-7, 2021, and featured a high-level conference with 40+ high calibre industry professional speakers, an exhibition hall showcasing products & services, as well as networking events at Everton’s Goodison Park and M&S Bank Arena. 

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