Legends International expands investment and infrastructure in Europe

Legends International has announced continued and further investment in the ever-growing international division exemplified by two leaders in their respective European regions. As part of the company’s long-term approach to territory centred, on-the-ground structure, Martin Jennings has been promoted to Managing Director of the UK and Head of Global Planning for the International business, with former Sportfive executive Jens König joining Legends International as Managing Director of Central Europe.  


Mike Tomon, Co-President and COO, Legends, said:
We have established a world class foundation in the international market and are poised for extraordinary growth. To accelerate this growth, and to continue to deliver at the highest level for our clients, we are excited to launch an enhanced operations model led by two native-born world-class experts in Martin and Jens. This strategic approach not only represents the recognition of the uniqueness of each regional business environment, but also highlights our commitment to continue to invest in significant infrastructure across our unique 360-degree platform.


To support Legends’ thriving business in Europe, Jennings and König will oversee the development and implementation of the company’s 360º services platform in their respective territories.


Legends is partnered with many of the world’s most iconic sports, entertainment and attractions brands, including Real Madrid CF, Liverpool FC, The Shard, Rugby World Cup 2019 and 2021, UFC, The European Tour and the Ryder Cup. Clients benefit from comprehensive services through six global operating divisions – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise and Global Technology Solutions – which offer best-in-class leadership and integrated 360º solutions.


Additionally, Andrew Hampel has decided to step back as President of Legends International and will transition to a new role as Senior Advisor in October 2021.


The Managing Directors will collectively comprise an International Operating Committee, working in partnership to further drive business success. Positions will be announced for France, Italy and Spain in the coming months.


Tom Doyle, Project Director at Legends, will be joining us for the ALSD International conference & exhibition being hosted by Liverpool FC September 6-7.


Jennings joined Legends International in 2018 as Senior Vice President, Project Development and has been instrumental in the strong foundation Legends has established internationally, managing a wide range of prominent stadium and arena/exhibition centre development projects across Europe. Jennings has been central to Legends’ work for many European clients, including Real Madrid CF, Liverpool FC and Fulham FC. His arena/exhibition centre experience covers several major new venues in the UK and both new and renovated venues across Scandinavia.
Martin Jennings has been promoted to Managing Director of the UK and Head of Global Planning for Legends’ International business


A versatile and proven leader with experience across league, club and agency sectors, König most recently served as Senior Vice President and Head of Global Business Development at Sportfive. During his nearly 10 years with the international sports rights marketing agency, he managed multiple top international stadium and club projects from development and commercialisation to operations. Throughout the European market, König has overseen partnerships, premium ticketing, marketing, customer experience and digitalisation. He will manage operations from Hamburg, Germany.
Jens König joins Legends International as Managing Director of Central Europe

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The next edition of ALSD International is being hosted by Liverpool Football Club September 6-7 and will feature a high-level conference and exhibition, a technical tour of Anfield, as well as networking events at Everton’s Goodison Park and M&S Bank Arena on the ACCL campus. 

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