- July 19, 2021
- Posted by: SportsV
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
The Phoenix Suns, Phoenix Mercury and Real Mallorca have announced a new long-term partnership with Footprint, a material science company creating a healthier planet by reducing dependency on single- and short-term use plastics. The partnership will include naming rights and product integration, and it will exponentially amplify awareness and use of plant-based fibre alternatives to plastic and build toward a carbon-neutral, plastic-free arena.
Over the next year, fans returning to the newly named Footprint Center for Suns and Mercury games or concerts and shows will begin to experience food served in Footprint’s biodegradable, compostable, and recyclable solutions, as well as educational points about the positive impact of making a switch from single-use plastics in their everyday lives.
Ultimately, Footprint Center will become an immersive living innovation lab for fans, enterprising partners and likeminded venue operators from around the world to visit.
Suns, Mercury and Real Mallorca Managing Partner, Robert Sarver, said:
We’re thrilled to partner with Footprint to reduce the arena’s dependency on single and short-term use plastics by making Footprint Center a hub for sustainable products and packaging. It was important to us to find a partner that could truly make a positive impact in our community and on the planet, and Footprint is a global leader that is also Arizona-based and therefore shares our commitment to the Valley.
Integrating Footprint’s plant-based fibre technology into our core business functions will mobilise partners and fans to drive collective and systemic change, in our arena and beyond.
Living lab
As part of the partnership, Footprint will bring its food and beverage solutions and a team of dedicated experts to help Footprint Center become carbon-neutral and single-use plastic-free, while creating a living innovation lab for food and beverage suppliers to learn more about consumer sentiment and how they can transition away from plastic. Together, they will forge solutions that can be scaled outside Footprint Center and across the industry, helping companies concerned with ESG to integrate plant-based fibre solutions that are designed to be recycled and composted into their core product lines.
The first change fans will see will be plates, packaging, utensils, coolers, and other single-use plastic items that can be replaced with Footprint’s innovative plant-based technologies. Footprint Center will also feature recycling and compost containers, not trash cans, which will be serviced to make sure the recycling loop is complete.
Footprint CEO, Troy Swope, said:
We have a unique opportunity with the Suns, Mercury and Real Mallorca to transform sports and entertainment experiences where fans can enjoy their food and drinks in sustainable packaging and learn more about how they can make changes in their daily lives to get rid of single-use plastics. Together we’ll create a living innovation lab of new ideas for consumer feedback, new opportunities for our customers, and we can educate fans in a way that will create a ripple effect outside the arena. Today is just the beginning.
Reducing dependency on single-use plastics is just one way brands and fans can take a stand for the environment. Footprint Center will set a new standard in sustainability and demonstrate what’s possible for other arenas around the world. Both organisations recognise the need for third-party vendors and suppliers to accept the challenge of eliminating single- and short-term use plastics and invite them to look to Footprint Center as a viable testing ground.
Taking the pledge
In addition to supplying some of the world’s top food brands with sustainable plant-based fibre solutions, Footprint started the Footprint Foundation, and in 2021 initiated Pledge2050, a call to action encouraging people around the world to quit single-use plastic. Athletes, entertainers and fans coming to Footprint Center or Mallorca Stadium to perform will be invited to take the pledge. Starting in single venues can be a gateway for others to understand how to make the switch from plastic to compostable and recyclable solutions.
This partnership is a significant step forward building on the momentum of the arena transformation that began in 2020, and has included over 8,200 tons of material being diverted from a landfill, 757 tons of plastic and metal being recycled, new LED lighting in all finished spaces, new energy efficient mechanical systems with economisers for more fresh air, and reused and recycled materials used throughout the arena. Prior to the transformation, the arena transitioned to solar through partner APS in 2012; making it one of the first venues to take this step at the time.
Suns and Mercury Chief Revenue Officer, Dan Costello, said:
We believe our partnership with Footprint will put Phoenix on the map for a more sustainable future. Taking this step will position the Valley at the forefront of the sustainability movement. A local effort to eliminate plastic and become carbon-neutral will set a standard for innovation that can spread through the city and scale throughout the sports and entertainment industry. Sustainable business is good business for our teams, the community and the environment.
Besides having a positive impact on the Valley, this partnership will have global reach as Footprint will bring its consulting services and sustainability products and options to Real Mallorca’s stadium as well. The European Union banned single-use plastics starting July 3, 2021, which makes the adoption of new solutions an imperative.
About Footprint
Footprint provides sustainable solutions that eliminate single-use and short-term use plastics. Footprint uses material science and process engineering to design, develop and manufacture plant-based biodegradable, compostable and recyclable products that are on par with plastic’s cost and performance. These solutions, digestible by the earth, keep harmful chemicals away from consumers and have directly already led to a redirection of 61 million pounds of plastic waste from the environment. Footprint is rapidly expanding into new categories with differentiated solutions for customers and has 2,430 U.S and foreign issued and pending patent claims. Customers include Conagra, Sweetgreen, Beyond Meat, as well as Fry’s and other national and international retail chains.
Footprint was founded in 2014 by former Intel engineers, Troy Swope and Yoke Chung. The company employs more than 1,500 employees, with operations in the U.S., Mexicali, Europe and Asia. Footprint was named to the 2020 Fortune “Change the World” list, is a member of the World Economic Forum’s Global Innovators Community and was named a CNBC Disruptor 50 company in 2021.
About Suns Legacy Partners
Led by Managing Partner Robert Sarver, Suns Legacy Partners, LLC operates the Phoenix Suns, Phoenix Mercury and Footprint Center. The Suns are Arizona’s original professional sports franchise anchored by 2021 Coach of the Year Monty Williams, 2021 Executive of the Year general manager James Jones and a roster featuring future Hall of Famer Chris Paul and All-Star Devin Booker. The three-time WNBA Champion Phoenix Mercury are celebrating its 25th season led by 2020 Tokyo Olympic-bound trio of Diana Taurasi, Brittney Griner and Skylar Diggins-Smith.
Footprint Center in the heart of downtown Phoenix, recently underwent a US$245 million transformation, making it the preeminent destination for sports and entertainment in the southwest.
The company also owns Spanish LaLiga side RCD Mallorca and their home ground, Mallorca Stadium.
Source & imagery, courtesy: NBA
