Satisfi Labs partners with NASCAR to provide personalised engagement to fans

Satisfi Labs has announced a partnership with NASCAR and its racetracks, launching its Answer Engine to engage with fans throughout the season. Through this partnership, Satisfi Labs will be able to provide racing and venue information to all NASCAR-owned tracks, including Darlington, Daytona, Homestead, Martinsville, Phoenix, Richmond and Talladega.

NASCAR’s Answer Engine is built off of Satisfi Labs’ vast professional sports and venue knowledge bases with nuanced knowledge specific to the auto racing industry. Fans can now engage a virtual assistant to ask questions directly through their preferred digital channels in a conversational format.

As NASCAR continues to bring fans back safely to race tracks, they rely on the Answer Engine to answer the influx of questions fans have around changed entry protocols, new in-venue activations, as well as providing access to the latest driver and track updates.

The Answer Engine will also pull in direct feed information that adds specific knowledge around camping, travel packages for booking trips to particular race tracks and information on racetracks and infields. Data gathered from the multi-track assistants provides NASCAR with insights about fans’ race day priorities, concession preferences, stadium logistics challenges, and general fan interests that can be leveraged to improve future offerings.

Wyatt Hicks, Digital Managing Director at NASCAR, said:

We’re thrilled to be partnering with Satisfi Labs to utilise innovative technology to help fans feel safe coming back to races, navigate NASCAR’s track and race-day experience questions, and help provide a premium guest experience.

Our goal is to consistently create new ways to help our fans get closer to the excitement surrounding fans’ favourite drivers, including upgrading customer services and leveraging digital technology in new ways.

We’re glad to be accomplishing these goals and incorporate innovative solutions into our fan engagement strategy to provide the most approachable experience possible.

Don White, CEO and Co-founder of Satisfi Labs, said:

NASCAR is paving the way for fan engagement through flawless customer service and information accessibility. Deploying our interactive Answer Engine to answer fan questions directly with conversational AI will grant racing fans on-demand access and deliver timely information tailored to each fan.

Click on the image below to watch our recent video interview with Satisfi Labs’ Don White and Sports Loft’s Charlie Greenwood… 

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