Delaware North, Wembley Stadium donate unused food as part of ‘Football for Peace Food Drive’

Football for Peace (FfP), a global organisation that uses football (soccer) to raise awareness of pressing social and environmental issues, received a big boost for its “Football for Peace Food Drive” campaign this month from Delaware North’s team at Wembley Stadium in London.


Due to the ongoing disruption caused by the COVID-19 pandemic, Wembley Stadium has been unable to host major football and hospitality events, and has accumulated a surplus store of approximately 500,000 items of food. FfP and Delaware North wanted to ensure this food does not go to waste and is instead putting it to good use in supporting families who are in need.

Harry Lomas, Delaware North’s Head of Culinary at Wembley Stadium, said:

We are very happy to be part of the Football for Peace Food Drive and provide clubs, charities and families with essential food at this challenging time for the nation.

Working alongside Aldi, the logistics partner for the Football for Peace Food Drive, unused food from Wembley Stadium will be transported to the football clubs, which will then distribute the supplies within their local communities via foodbank networks.

The effort is being supported by six English football clubs – Liverpool FC, Everton FC, Aston Villa, Oxford United, Wycombe Wanderers and Sutton United – which will distribute surplus food supplies from Wembley Stadium to families in need across the nation. Half a million food items will be delivered, with help from Aldi, the clubs, players and fans.

Liverpool Football Club is hosting the next edition of ALSD International, with attendees to take technical tours of Anfield, Everton’s Goodison Park and M&S Bank Arena Liverpool.

Football Family

As the U.K. marks one year since the beginning of the first national lockdown, the Football for Peace Food Drive campaign is bringing the football family together to provide essential food items to areas in need, and helping those who have endured recent hardship brought on by COVID-19 social and economic challenges.

Mary Dunn, Managing Director for Corporate Responsibility at Aldi, said:

We understand that there is an increasing number of families struggling to put food on the table. So we’re pleased to be able to play our part, alongside Football for Peace, to help distribute these meals to those in need.

Source: Delaware North

Image, courtesy: Wembley

ALSD International provides year-round insights and learnings around increasing revenue through New Builds, Renovations, Service Expansions, Premium Seating, Hospitality, F&B, Technology and Reopening. For more information, click on the banner below…

The next edition of ALSD International is being hosted by Liverpool Football Club September 6-7 and will feature a high-level conference, exhibition and networking events, as well as tours of Anfield, Everton’s Goodison Park and M&S Bank Arena. 

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebiz 

#sportsvenuebusiness – The leading platform for sector news, views & developments

 

Share This Article


This website uses cookies and asks your personal data to enhance your browsing experience.