Running Foxes partner with Seat Unique

Leicestershire County Cricket Club has announced a new partnership with Seat Unique who will provide an online service to sell the Club’s official hospitality packages for the 2021 season and beyond.

The new agreement will enable Leicestershire CCC Members, fans and supporters to easily purchase hospitality packages and premium tickets for fixtures and events held at the Uptonsteel County Ground.

Seat Unique is the premium ticketing marketplace where fans can buy official hospitality packages and VIP tickets to live sports, music and cultural events. They work with Clubs, venues and rightsholders to help fans securely access hospitality experiences anytime and anywhere through their 24/7 online service.

Leicestershire CCC Commercial Manager, Tracey Branson, said:

This new partnership has been made by putting the fan experience at the heart. We wanted to be able to provide an easy and convenient solution for both cricket fans and Members and also events customers to purchase hospitality packages online for the coming season and that’s where Seat Unique come in.

Seat Unique CEO and Founder, Robin Sherry, said:

We are delighted to be working alongside the team at LCCC to power their hospitality and premium tickets over the next four years. It is clear the Club have huge ambitions and are delivering.

Having just recently been given the go-ahead to host two major music events every year, the Club are well on the way to becoming Leicester’s premium outdoor venue.

Leicestershire CCC 2021 official hospitality packages for the visit of India, T20 Vitality Blast fixtures and the Royal London One-Day Cup fixtures went on-sale Monday, March 15, 2021.

Packages are being sold through Seat Unique by clicking HERE.

Partner Power

Seat Unique is the latest business to join Leicestershire CCC as an Official Partner, along with Develop, Pukka Pies, IMA Architects, Clements Retail and the Melton Building Society.

The 2021 season is fast approaching, and the Club are still keen for new Official Partners to join. There are still commercial opportunities available to business of all sizes.

For more information about becoming an Official Partner, get in touch with Leicestershire CCC Commercial Manager, Tracey Branson via email at:

Source & imagery, courtesy: LCCC

For more information on Seat Unique, a Sports Venue Business client, click on the logo below…


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ALSD International 2021 is being hosted by Liverpool Football Club September 6-7th and will feature a high-level conference, exhibition and networking events, as well as technical tours of Anfield, Everton’s Goodison Park and M&S Bank Arena. 

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