Spurs together with Soul secure “Best Customer and Employee Engagement Programme 2020” award

The partnership between Tottenham Hotspur Football Club and Soul Corporations® – a leadership consultancy that helps leaders drive their business forward with soul – has been recognised by the International Engage Business Media Awards, with the duo having won the “Best Customer and Employee Engagement Programme” 2020 award.

The Spurs Way programme has been designed to fulfil a new vision for the newly opened stadium to become an exceptional home for the team for generations to come, and to create the most digitally-advanced stadium in the world, with a vibrant customer-centric culture.

The Tottenham Hotspur Stadium replaced the club’s previous home at White Hart Lane last year, becoming the third-largest football stadium in England and the largest club stadium in London. The building was designed as a multi-purpose stadium featuring the world’s first dividing retractable football pitch with a synthetic turf pitch underneath for NFL London Games, concerts, and other events.

The joint effort has seen the development of core values, The Spurs Way, to engage the heart and soul of people, mapping out the touchpoints for various types of customers to ensure they receive seamless and excellent service.

Soul Corporations supported the design and rollout of a series of events aimed at creating personal connections with the values and the brand, helping leaders and teams to map out, document and track the key processes that would impact the end-to-end customer journey.

Facilitating the Spurs Way Action Groups (SWAG), the teams have jointly created over 140 identifiable initiatives, using agile principles to enable staff to drive continuous and sustainable improvements.  

Andy O’Sullivan, Venue Director, Tottenham Hotspur Football Club, said:

Nicholas and his team helped us get to a high level of performance very quickly. Their level of professionalism across the team has been second to none. They helped us identify and address a number of critical ‘showstoppers’, with some real clarity of thought helping us think differently about our priorities. They filled a gap when we needed extra capability and an independent voice, as well as giving our people a voice.

Nicholas Brice, CEO of Soul Corporations, said:

The club have won a raft of industry awards and we’re very proud to have helped them achieve this and honoured to win this top award. 

Soul has previously been awarded three joint National Training Awards for their leadership development, change management and learning partnership with Brighton & Hove Albion football club following their move to their new stadium in 2011. 

About Soul Corporations:

Soul Corporations is a leadership consultancy and global movement that aims to connect people with their own soul, the soul of their team, the soul of the organisation. 

CEO, Nicholas Brice, was the Master of Ceremonies for the 2019 edition of ALSD International, hosted at Croke Park Stadium, the iconic home of the Gaelic Athletic Association (GAA) and further enhanced by very special behind the scenes tours of 3Arena and Aviva Stadium.

The upcoming ‘hybrid’ edition of ALSD International will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence.

The event will feature a high-level conference, exhibition and networking events, as well as technical tours of Anfield, Goodison Park and M&S Bank Arena. NB: The microsite is now ‘live’, enabling attendees to start networking, so make sure to secure your place.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebiz 

#sportsvenuebusiness – The leading platform for sector news, views & developments