Fans to help shape Bramley-Moore Dock matchday experience

Evertonians are set to help Everton Football Club shape what matchdays will look like at the Premier League Club’s proposed new 52,888-capacity stadium at Bramley-Moore Dock.


Everton Football Club is contacting supporters to take part in a survey that will help shape what matchdays will look like at the Club’s proposed new stadium at Bramley-Moore Dock.


The wide-ranging research will help establish a deeper understanding of supporters’ matchday routines and preferences. In turn, this will assist the Club in planning the development of fan facilities at the new stadium in north Liverpool. 


Emails have already been sent from the Club, inviting recipients to take part in the multi-phase study. Season Ticket, Hospitality and Official Members, fans on the waiting list for Season Tickets and other current, prospective and international match attendees have all been asked for their feedback. 


Fans will be able to share their views and preferences by completing the survey, which will be available until 5pm, Monday 30 November.


Everton’s Stadium Development Director, Colin Chong, said:

A new stadium presents an exciting opportunity to broaden our matchday offer to suit the needs of all of our supporters. This survey covers all of the key areas of matchday experience and will allow us to test some of our initial ideas and concepts. It will also help to us understand fans’ thoughts on preferred seating locations around the stadium, introduce the broader range of hospitality on offer, test various packages against hypothetical price points and expectations on the catering and entertainment that could be available within stadium and on our Fan Plaza.


It is important to state that no final decision on Season Ticket, Hospitality or Matchday ticket prices have been made yet. The feedback we receive from Evertonians will be invaluable in helping us to shape that and develop the best possible matchday experience at our new home.


The survey is the next phase of Everton’s award-winning consultation and fan engagement on the new stadium proposals. It comes as the project enters a crucial stage of the formal planning process.


In September, the Club submitted an amendment to its original planning application to Liverpool City Council. A public consultation into those design enhancements was completed in October. It is anticipated the local authority may need to convene a special planning committee meeting towards the end of the year to make its determination.

Those attending the upcoming edition of ALSD International will not only get to hear from Everton FC on the Bramley-Moore Dock development but also get to tour the recently redeveloped Premium & Hospitality areas within Goodison Park.

Images, courtesy: Pattern

Project team

Following a detailed and comprehensive tender process, Everton appointed Laing O’Rourke as their preferred building contractor.

Through their own transparent tender process, Laing O’Rourke appointed Pattern as the project’s technical architect. BuroHappold and Planit-IE have been retained as engineering consultants and landscape architects respectively.

The People’s Project app

The People’s Project app has been updated to offer users 360-degree views and a flythrough of Everton’s stunning proposed new stadium. The updates follow the Club’s submission of amendments to its planning application.

The updated app provides a virtual reality tour both inside and outside the ground, and brings to life the design changes made by the Club in response to feedback from statutory stakeholders.

With day and night modes, users can clearly see the new stepped plaza on the West façade, the return of symmetry to the new stadium following the removal of the multi-storey car park, and the simplification of the brick façade, which pays tribute to the Archibald Leitch lattice work so synonymous with Goodison Park.

The app also includes an updated flythrough, which starts at the stadium’s construction, and ends with a goal being scored in a full stadium.

The app is available for iOS devices by clicking here or by clicking here for Android devices.

#efc #premierleague #sportsbiz #stadiumdesign

The upcoming hybrid edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence.

The event will be complemented by tours of Anfield, Goodison Park and M&S Bank Arena, as well as an innovative app and microsite – powered by Ungerboeck – providing attendees with unrivalled opportunities to network pre, during and post event.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years


#sportsvenuebusiness – The leading platform for sector news, views & developments

Share This Article

This website uses cookies and asks your personal data to enhance your browsing experience.