Goodform to put data & insight at centre of Rugby League World Cup 2021

British company, Goodform, has been selected as Official Data and Insights Supplier for Rugby League World Cup 2021, to help drive audience growth and ticket sales through an insight-led approach.

The ground-breaking event will bring together men’s, women’s and wheelchair rugby on the sport’s biggest stage for the first time. Sweeping across 21 venues in the UK, the 16th quadrennial tournament will be truly inclusive.  

Goodform will continue to manage, deepen and connect fan data, to deliver insight-led marketing campaigns and power a customer-first ticketing strategy for the tournament, which fans have already benefitted from.

Rugby League World Cup 2021 and Goodform have so far completed the priority access sale exclusively for the Rugby League Family, which employed an unprecedented pricing strategy, placing affordability and assurances around cancellation refunds first and foremost.

The Public Ballot is the next milestone for Rugby League World Cup 2021 and Goodform, kicking-off this Friday, 23rd of October 2020. 

Alison Dalrymple, Goodform’s owner, said:

We are incredibly excited and deeply proud to be working with Rugby League World Cup 2021, which is set to be a pinnacle event in the sporting calendar next year. Goodform will work hard to help make it the biggest celebration of Rugby League to date by focusing on driving audience growth and customer engagement through embedding fan insight across everything. The impact of this doesn’t just stop in October 2021… we want to ensure a long-lasting legacy for the event, the sport and its partners.

#RLWC2021 #RugbyLeague #sportsbiz #sportstech

Jon Dutton, Rugby League World Cup 2021 Chief Executive, was a Keynote Speaker at the inaugural edition of ALSD International.

The upcoming ‘hybrid’ edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence.

The event will feature a high-level conference, exhibition hall, networking events and tours of Anfield, Goodison Park and M&S Bank Arena, all of which will be available to in-person and virtual attendees ensuring optimised opportunities for knowledge-sharing, networking and doing business.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years


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