Realife Tech announces partnership with Indianapolis Motor Speedway


Realife Tech, the Experience Automation Platform working with the world’s biggest entertainment destinations and events, has announced a three-year partnership with the Indianapolis Motor Speedway (IMS). This partnership is designed to connect and improve all fan engagement platforms through Realife Tech’s Experience Automation Platform. 

The first utilisation of Realife Tech’s platform was deployed during the NTT INDYCAR SERIES’ INDYCAR Harvest GP presented by GMR and the Intercontinental GT Challenge Powered by Pirelli sports car championship October 2-4. This partnership includes a world-class venue mobile app personalised for all Indianapolis Motor Speedway fans, as well as a full integration with IMS’ new proprietary digital ticketing solution, as digital ticketing was the only way to enter the track for the races October 2-4.

IMS went through a rigorous vetting process guided by NTT DATA, the Official Technology Partner of the Indianapolis Motor Speedway, to evaluate multiple potential mobile app platforms and ultimately recommended Realife Tech. Realife Tech uses data aggregation from multiple touchpoints to create a single view of fans across their journey, allowing for greater connection and personalisation.

As IMS rolls out a comprehensive health and safety plan to protect fans, participants, and workforce at events this October, Realife Tech’s partnership provides key intelligence and visitor-facing technology features to help fans enjoy race days as safely and smartly as possible. Fans will receive information to successfully navigate events via timely, relevant content and answers to many of their questions.

Realife Tech’s new COVID Safety Hub is integrated into the new IMS platform and is capable of delivering a safety-minded experience to each individual fan before, during, and after an event, piloting touch-free solutions.

Brent Kocher, Chief Revenue Officer of Realife Tech, said:

Realife Tech is dedicated to helping fans safely return to the traditions they know and love. Indianapolis Motor Speedway is one of the most iconic venues in the U.S., serving as a legacy for many generations of fans across the country. We’re proud to be providing a solution to help fans make a seamless transition and adapt to events in the current environment.

IMS President, J. Douglas Boles, said:

Indianapolis Motor Speedway is steeped in history and tradition, driven by our passionate and dedicated fan community. As we prepare to get visitors back in the stands, we’re thrilled to be working with Realife Tech to communicate and engage with our fans and provide them with the best possible experience.

Realife Tech’s Fan Hub will be available through the IMS mobile app.

Learn more at

Images, courtesy: IMS

#IMS #IndyCar #sportsbiz #sportstech

The upcoming ‘hybrid’ edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence.

The event will feature a high-level conference, exhibition hall, networking events and tours of Anfield, Goodison Park and M&S Bank Arena, all of which will be available to in-person and virtual attendees ensuring optimised opportunities for knowledge-sharing, networking and doing business.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years


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