TECH TALK: Interview with Ryan McCumber, Founder & CEO,

In this interview, Ryan McCumber, Founder & CEO of tells us about the evolution of sports technology, how the sector is having to pivot due to COVID-19 and what it all means for clubs & teams, stadia & arenas, sports & entertainment venues post pandemic.

Ryan – who is also Co-Founder of the F.I.S.T. Global Series – talks about his work on the Global Virtual Accelerator program with HYPE Sports Innovation, which saw 1,000 applications from sports tech start-ups around the world, with just 20 selected.

Some 13 sporting clubs and entities signed up for the launch pilot, including ASER, Royal Belgian Football Association, 1. FC Köln, FIBA, LAFC, Miami Dolphins, New York Islanders, River Plate, Tennis Australia, Toronto Blue Jays and PSG, with Demo Day September 8.

Back in April, HYPE launched the world’s largest virtual accelerator and received 1,000+ applications, from startups around the world. 25 were invited to an intense week-long Bootcamp. The 20 Startups selected for potential pilots will be giving their FINAL Startup Pitches to hundreds of industry leaders this September 8.

FlashPlays has already been announced as a pilot for the Miami Dolphins, which will see them for the first time white-label their product as part of the Dolphins’ app, and are likely to confirm at least one if not two more, with the rest of the pilots to be confirmed next week.

Ryan also highlighted a big winner of the program, a company called Handi, a contactless hand sanitising IOT solution, that already has Liverpool Football Club – which will host the physical part of next month’s ALSD International event – and British Airways as clients. The LFC commercial team had the foresight to realise that their fans would buy this and it is now being sold in the team store.

Ryan confirmed that after the huge success of the first Global Virtual Accelerator, HYPE will most likely be running a second program.

For more information on the GVA and the Clubs & Federations Demo Day, click here.

About Ryan McCumber

As a Global Sports Innovation and Sports Tech Futurist and Evangelist, Ryan is an Experienced Director, with a demonstrated history of working 18 years in big 4 management consulting in the Sport, Media and Telco sectors. Previously Global Sports Tech lead for KPMG, he is a SME on Fan Experience, Data Analytics, Game Scheduling and Sports Tech Start-ups innovation labs and accelerators.

You can find Ryan on LinkedIn at: or email:

#HYPEGVA2020 #sportsbiz #sportstech 

The 2020 ‘hybrid’ edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence. The physical event – being hosted at Liverpool FC’s Anfield Stadium, October 12-13 – will be fully virtualised, welcoming both in-person and remote attendees.

ALSD International 2020 will feature a high-level conference (with sessions being streamed), an exhibition hall (physical & virtual), behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena (physical & virtual), and numerous networking events (physical & virtual), ensuring optimised opportunities to knowledge-share, network and do business.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years


#sportsvenuebusiness – The leading platform for sector news, views & developments

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