PTI Digital signal growth intentions with Chief Commercial Officer appointment

PTI Digital has confirmed this week that Ben Wells, a well-known sports industry professional, has joined the business in the role of Chief Commercial Officer, signalling PTI’s growth intentions.


Wells, a well-respected and long-standing voice in the realm of innovation in the sports commercial model, joins the business after a period of growth. Formerly of Chelsea FC and Bath Rugby, Ben will lead a newly formed Commercial Services team that aim to best prepare clubs, venues and rightsholders to capitalise on the growth opportunities that the digital age has to offer. 


Commenting on his appointment, Ben said:

I am delighted to be joining PTI, who have proven themselves to be an exciting, innovative and fast-paced business over the last three years. 


We are living in the digital age, yet most commercial models in sport are still in ‘analogue’ mode, not realising their full commercial potential due to limitations in the traditional matchday revenue model. In taking our Commercial Services offering to market, PTI can provide an integrated commercial, data, digital and technology service suite to clients that not only delivers upon digital transformation objectives, but also provides direct commercial benefit.


The Commercial Services offering will revolve around three key deliverables:


  • Commercial audits, assessing your maturity to deliver engagement and revenues in the digital age
  • Commercial strategy and roadmaps, providing the route to your business goals against your strategic aims
  • Chief Commercial Officer as-a-Service, providing c-suite consultants who will take ownership of commercial strategy and the performance it achieves on an ongoing basis


Mike Bohndiek, Chief Executive Officer at PTI Digital commented:

We are thrilled to have Ben onboard. Having previously been orientated as data, digital and technology experts who were commercially savvy, in Ben we have closed that gap to provide true, proven expertise for all facets of client discussions. 


Over the last 12 months we’ve seen a mass move to drive new digital revenues, accelerated by COVID. Yet, this has often been in a silo or scatter gun fashion. With a holistic skill set at PTI, we aim to ensure that clubs embark on their journey into the digital age with the comfort that it clearly links back to commercial strategy and revenue growth.


#ptidigital #sportsbiz #sportstech #commercialservices 


PTI is a valued sponsor of Sports Venue Business (SVB). For further information on their services, click on the image below…

The 2020 ‘hybrid’ edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence. The physical event – being hosted at Liverpool FC’s Anfield Stadium, October 12-13 – will be fully virtualised, welcoming both in-person and remote attendees.



ALSD International 2020 will feature a high-level conference (with sessions being streamed), an exhibition hall (physical & virtual), behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena (physical & virtual), and numerous networking events (physical & virtual), ensuring optimised opportunities to knowledge-share, network and do business.


#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




#sportsvenuebusiness – The leading platform for sector news, views & developments

Share This Article

This website uses cookies and asks your personal data to enhance your browsing experience.