Club Brugge unveils €100m new stadium plan

Belgian football side, Club Brugge have announced plans for a €100m (US$111m) new stadium to replace their current home, the Jan Breydel Stadium. The new Stadion Brugge is set to have a 40,000-capacity, according to plans revealed by the Belgian First Division A club, with construction due for completion by the 2022/23 season.

 

The build will be financed by the club, with land leased from the city council.

 

Club Brugge’s President, Bart Verhaeghe, said:

The stadium is old and dangerous, worn out. The sooner we leave, the better for everyone. For the future of club and for the entire environment. This will give Sint-Andries and Bruges a boost. That is precisely why I am convinced that it will work this time.

 

Club Brugge’s current venue was built by rival club Cercle Brugge in 1973. It has a capacity of 30,000 and was last renovated ahead of the 2000 UEFA European Championships.

 

However, with impending new European club soccer venue regulations, Verhaeghe is aware of the need for change:

Everything will change, the requirements to play at the absolute top will become more demanding. Imagine that you miss out because you are not allowed to play in your own stadium. Okay, we are Belgium and we will always be Belgium. But I still want to be able to do what Ajax does. We needed a solution for our stadium, and we have now found it.

 

The new Stadion Brugge is set to have a 40,000-capacity, with completion due by the start of the 2022/23 season. Images: Club Brugge

 

The initial plans for the new venue were part of Holland and Belgium’s 2018 FIFA World Cup bid. After that fell through in 2010, the club continued to draw up plans for a new home but disagreements with local authorities stalled the process. Now, a deal has now been agreed and construction can begin.

 

The Belgian league leaders had long pursued plans to build a new venue in another part of the city, but administrative entanglements have meant that a decision has been made on the original site.

 

Created by renowned French architects SCAU, the vision is particularly compact, to alleviate local residents. Even though the proposed new stadium would be 10,000 larger than its predecessor, the difference in size would be quite modest, being just a few metres taller and wider.

 

The seating layout includes a massive single-tiered north end for most vocal supporters, able to hold upwards of 12,000 people. The West and part of the East Stand will host premium seating customers, featuring 40 skyboxes, two large business clubs and several restaurants.

 

Overall the percentage of business seats at the stadium is expected to be high, at around 5,000 out of the total 40,000 capacity. Two concourses for fans are planned, with each stand to offer its own lift, guaranteeing space for at least 200 wheelchair users.

 

The West and part of the East Stand will host premium seating customers, benefitting from 40 skyboxes, two large business clubs and several restaurants

 

Source: https://www.soccerex.com/insight/articles/2020/club-brugge-announce-100m-new-stadium-plan

 

Images, courtesy: Club Brugge 

 

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The 2020 ‘hybrid’ edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence. The physical event – being hosted at Liverpool FC’s Anfield Stadium, October 12-13 – will be fully virtualised, welcoming both in-person and remote attendees.

 

 

ALSD International 2020 will feature a high-level conference (with sessions being streamed), an exhibition hall (physical & virtual), behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena (physical & virtual), and numerous networking events (physical & virtual), ensuring optimised opportunities to knowledge-share, network and do business.

 

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