ISC ACADEMY launches the Business of Sport Certificate

Earlier this year, the ISC Academy launched their first two online courses: Fan Engagement and Sports Strategic Planning. Today, the ISC Academy has developed and launched the Business of Sport Certificate with 15 individual courses, which together make up the ISC Business of Sport Certificate.

Nigel Fletcher, ISC Chief Executive, said:

Education and Insights in the Business of Sport does not stop with a formal education certificate from the ISC Academy. The journey continues for all ISC Alumni. ISC truly understand that networking and ongoing relevant content is key. As an ISC Alumni, one has a lifetime access to the course materials. Those learning materials provide an ongoing guide to assist you in your workplace.

 

ISC is in the industry, ISC brings the industry together and whether it is attending the flagship International Sports Convention or the ISC Study visits or accessing our weekly podcasts and content, ISC is part of your ongoing career journey. It is what makes ISC Academy unique in terms of study, qualification and network.

 

I had the fortunate position to be the first person globally nearly two decades ago to attain two masters (MSc and MBA) in the business of Sport and strongly believe in specialised education. But with changing patterns in work, lifestyle and significant advancements in digital technology the ISC Academy will provide a lifelong learning journey to thousands globally.

The ISC Academy looks to disrupt the global provision for education in the business of sport and to ensure sports education is accessible, affordable and practical to those in and out of the industry, at both entry and management levels.

The ISC Academy benefits from guest professors providing industry expertise/knowledge to the online courses. These include the likes of:

• Micky Lawler, President, WTA
• Marissa Pace, Chief Marketing Officer, World Rugby
•  Dan Rossomondo, Senior Vice President, NBA
•  Matt Roberts, Research and Analytics Director, F1
•  Chris Harris, Managing Director (Digital), Arsenal Football Club
•  Oliver Jaberg, Deputy Chief Legal and Compliance Officer and Director of Integrity/Anti-Doping, FIFA
•  Martin Murphy, Stadium Director, Aviva Stadium
•  Pedro Presa, Chief Executive, mycujoo
•  Zach Weatherford, Consultant, United States Olympic Committee (USOC)
•  Rick Traer, Chief Executive, Sport Tourism Canada
•  Ian Reid, Chief Executive, Birmingham 2022 Commonwealth Games
•  Frank Leenders, Director General, FIBA Media and Marketing Services
•  Maeve Buckley, Executive Director, Leading Sports Agency
•  David McHugh, Executive Director, Line up Sports
•  Chris Overholt, President, OverActive Media Group

International Sports Convention (ISC)

The International Sports Convention (ISC) was founded in 2009 and is a media, events and content company providing intelligence, networking and a meeting place for the Business of Sport. From the very beginning, content has been central to the ISC and what it provides for individuals and organisations in the sports industry. Over 1,000 speakers have taken part in ISC events. Given ISC’s knowledge, expertise and industry network, it launched the ISC Academy. ISC’s tagline is “For the Industry, By the Industry”, illustrating the expert opinion, expertise, insight and knowledge transfer from within the industry. The ISC Academy will provide online courses in the business of sport aimed at both students and professionals. In 2021, the ISC Academy will also include the ISC Sports Marketing diploma and the ISC MBA in the Business of Sport.

For further details email: academy@internationalsportsconvention.com or go to: https://internationalsportsconvention.com/academy/

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The 2020 ‘hybrid’ edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening. The physical event – being hosted at Liverpool FC’s Anfield Stadium, October 12-13 – will be fully virtualised, welcoming both in-person and remote attendees.

ALSD International 2020 will feature a high-level conference (with sessions being streamed), an exhibition hall (physical & virtual), behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena (physical & virtual), and numerous networking events (physical & virtual), ensuring optimised opportunities to knowledge-share, network and do business.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

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