Norwich City FC reveal move to drive revenue and engagement

PTI recently announced the continuation of a partnership with Norwich City Football Club, which will help the club build a ‘future-ready’ infrastructure. The partnership will see the two working together to drive revenue and engagement through a truly integrated Digital Eco-System.


PTI began working with the Canaries in early 2019, with the club focusing on their technological growth and digital understanding and investment.


The extended project will comprise of an exit from the current EFL digital deal, allowing the club to take control of its own website, streaming product, a new mobile app and data solution for an integrated single customer view, a new ticketing platform and enhanced business and intelligence capabilities for internal stakeholders and Carrow Road.


Norwich City Football Club Chief Operating Officer, Ben Kensell, said:

As a club, we recognised that our processes were outdated, and we’d slipped behind. The world has become increasingly digital and at a pace, and our ambition is to go from behind the curve to best in class by virtue of the transformation project that we are currently embarking on.


Having looked to the market, PTI Digital were a clear stand out in this space because they could help us to understand the technology requirements such as connectivity, and the plumbing to get the foundations right, before building out a data and digital strategy tailored to our ambitions and on to assisting in delivering the commercial strategy to justify the investment.


It’s an important project for the club and outlines our commitment to supporters in providing them with the very best experience.



PTI Chief Executive Officer, Mike Bohndiek, said:

Norwich City are a forward thinking business transitioning to a digital first culture. The team at PTI are proud to be helping shape that journey.


With the PTI designed future-state architecture approved by the club’s management team, a four-month proposal process is now nearing its conclusion to appoint the vendors and bring the journey to life in time for the start of the 2021-22 season.


About PTI

PTI is a digital agency, consulting on media sales, data insight and technology within sports and entertainment. It is headquartered at Ashton Gate Stadium in Bristol, UK.


PTI delivers technological and commercial expertise to the Sports and Entertainment industry, through its three divisions. Each division provides expert solutions that are specifically focused on the sector:

  • Digital & Media: Activating Digital Media, Delivering Fan Engagement 
  • Venue Tech: Activating Smart Venues, Driving Technical Insight
  • Advertisers & Sponsors: High Impact Brand Activation, Delivering Targeted Audiences


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#ptidigital #norwichcityfc #ncfc #sportstech #sportsbiz


PTI is a longstanding VIP Sponsor of Sports Venue Business (SVB). For further information on their services, simply click on the image below…


The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector, focused on increasing revenue via new builds, renovations, service expansions & technology – will be a hybrid affair, with the physical event, being hosted at the home of the newly crowned Premier League champions, Liverpool FC’s Anfield Stadium, October 12-13, to be virtualised to ensure no one misses out!



ALSD International 2020 – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena, as well as numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business, whether in person or virtually.


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