COVID-19 barrier face covering launch aims to bring people back into events

UK-based company, AnyBrand, is introducing face coverings treated with HeiQ Viroblock technology, a tested and proven COVID-19 barrier, which significantly counteracts the airborne transmission of the virus.


HeiQ Viroblock NPJ03 Swiss-based technology has been tested effective against SARS-CoV-2 (Covid-19) in the laboratory and the ISO tested 18184, which is added to the fabric during the final stage of the textile manufacturing process. 


COVID-19 has been shown to spread through airborne transmission. There is a growing body of scientific evidence that containing the virus at source and point of entry, with a face covering, significantly reduces this risk of contamination.


HeiQ Viroblock treated materials destroy viruses on contact, significantly reducing the chance for re-transmission through touch, also increasing the effectiveness of face coverings by a factor of 20.


AnyBrand Founder, Colin Graham, said:

The new every-day problems we face, need high tech and sustainable solutions. Partnering with HeiQ allows us to do this with a unique and invaluable edge. We don’t have the cure-all solution, but we do have a ‘silver bullet’ that could make the all-important difference to minimise the social distancing requirement that has decimated the live events sector.


We believe our brandable face coverings present live events with a better chance of accelerating the reopening of its doors with higher capacity audiences, when used alongside other COVID-19 safety measures.


Carlo Centonze, CEO of HeiQ Group, added:

We are pleased to partner with AnyBrand in the UK to develop life-saving products and applications for our technology.


The products are certified as safe and sustainable. All ingredients are cosmetic grade (INCI), bio-based, reuseable, lasting at least 30 gentle washes at 60°C, and recyclable.


The first face coverings have arrived in the UK this week and AnyBrand is geared up to deliver large quantities of a variety of specifically branded, reusable face coverings within weeks.


Pictured: AnyBrand face covering


#arena #COVID19 #eventsindustry #eventprofs #sportsbiz #sportsvenues #stadia #sportsindustry 


The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector, focused on increasing revenue via new builds, renovations, service expansions & technology – will be a hybrid affair, with the physical event, being hosted at the home of the newly crowned Premier League champions, Liverpool FC’s Anfield Stadium, October 12-13, to be virtualised to ensure no one misses out!



ALSD International 2020 – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena, as well as numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business, whether in person or virtually.


#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




#sportsvenuebusiness – The leading platform for sector news, views & developments




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