- July 5, 2020
- Posted by: SportsV
- Categories: Case Studies, Features, Home News, Industry News, News, Press Releases, Videos
In this latest webinar from the Association of Luxury Suite Directors, ALSD President, Amanda Verhoff, discusses how to engage and retain our most important asset, the fans, with Chris Bobal, Chief Business Officer, Franklin Group USA, Casey Leppanen, Director of Marketing & Fan Development, San Jose Sharks, and Elisa Padilla, Marketing Consultant, Franklin Group USA.
In this webinar, panellists explore a roadmap where engagement paves the path to retention of our most valuable asset: our fans. Listen to a conversation with the San Jose Sharks and Franklin Group USA on the planning and evolution of the 2021 NHL season when the Sharks celebrate their 30th Anniversary.
Introduction/Housekeeping Notes: 0:15
Fan Engagement During the Pandemic: 6:12
Fan Engagement During Normal Times: 8:31
Creative and Unique Bobbleheads: 11:21
Fun Must Be Always: 13:12
Local Mashup and Artist-Inspired Shirseys: 13:46
Partner Continuity Across Marketing Programs: 15:18
Hockey at Home Kit: 16:55
Taking Care of Season Ticket Holders: 20:12
Commemorating 30 Years of Sharks Hockey: 23:06
Franklin Group USA Perspective: 26:22
Three Keys to a Good Marketing Partner: 27:18
Event Moderated By: Amanda Verhoff, President, ALSD Presenters: Chris Bobal, Chief Business Officer, Franklin Group USA; Casey Leppanen, Director of Marketing & Fan Development, San Jose Sharks; and Elisa Padilla, Marketing Consultant, Franklin Group USA and former CMO of the Miami Marlins and Brooklyn Sports & Entertainment.
The ALSD published this venue solution in partnership with Franklin Group USA.
FOR MORE INFORMATION: Visit ALSD.com
About The ALSD
The Association of Luxury Suite Directors has been leading the Premium Seat sector for the last 30 years. ALSD members benefit from year-round access to exclusive content, webinars, training, assistance and a Directory, along with the annual ALSD Conference and Tradeshow, which includes the Sports Venue Design & Build Forum, Spotlight Awards and Sports Sales Training Forum. Join the ALSD community of Premium Seating Professionals and instantly grow your network of contacts who actively develop and support the premium seating marketplace.
About Franklin Group USA
Franklin Group offers full-service integrated marketing solutions to turn brand awareness into brand loyalty. Regardless of the size of the business or the marketing budget; Franklin can provide creative, strategic solutions to meet each client’s marketing needs. Their VIP Gifting program impresses both clients and employees alike; while their premium promotional products will excite your fan base and keep them coming back for more.
#fanengagement #fanretention #NHL #sportsbiz #sportsentertainment #sportsindustry #SportsHospitality #sportsmarketing
The next edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – is being hosted at the home of the newly crowned Premier League champions, Liverpool Football Club’s Anfield Stadium, October 12-13, and will examine how to increase revenue through new builds, renovations, service expansions and technology. NB: This year’s ALSD International event will be a hybrid affair, offering BOTH physical and virtual elements to ensure that no one misses out!
The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.
#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector
#ALSD – Leading the Premium Seat sector for the last 30 years