Rugby Australia join forces with STH to create Wallabies Travel

Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel.


The six-year agreement, which will include Rugby World Cup 2023 and the Lions Tour in 2025, will give Australian rugby fans access to once-in-a-lifetime experiences and travel packages, and aims to reignite the love of rugby travel in Australia.


Peter Sciberras, General Manager Commercial Partnerships at Rugby Australia, said:

STH approached Rugby Australia with an innovative and broadminded approach to providing Australian Rugby fans with exceptional event experiences. STH will market Wallabies Travel opportunities through their extensive global customer base and we look forward to welcoming them to our events.


STH Group General Manager ANZ, David Caldwell, said:

We are thrilled to be working with one of the most recognisable sporting brands, not just in Australia but the world. We are now completely focused on building a long and successful partnership with Rugby Australia that benefits Wallaby fans and both organisations.


Wallabies Travel is the latest STH partnership venture and joins other brands such as Team GB Live with the British Olympic Association (BOA), ICC Travel & Tours with the International Cricket Council (ICC) and All Blacks Tours with New Zealand Rugby (NZR). 


Simon Jefford, the CEO of STH Group, said:

The creation of Wallabies Travel is a very exciting moment for STH as it means we have now expanded our global footprint into Australia. Our purpose is to make ‘the memorable unforgettable’ and I believe our partnership with Rugby Australia represents a major step forward for sports travel within the region and the foundation for innovative new hospitality experiences for Australian rugby fans.


STH, the world’s leading provider of sports travel and hospitality, now have offices in the UK, Japan, New Zealand and Australia. In addition to their extensive travel programme line-up, STH operate and market hospitality programmes at some of the world’s biggest sporting events, including being the exclusive provider of In-Venue Hospitality (IVH) at the Tokyo 2020 Olympic Games.


More information on Wallabies Travel packages and experiences can be found online at:


#events #hospitality #majorevents #SportsBiz #sportsentertainment #SportsHospitality #SportsTravel


The next edition of ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector – is being hosted at Liverpool Football Club’s Anfield Stadium October 12 & 13, and will examine how to increase revenue through new builds, renovations, service expansions and the latest technology, and how to recoup lost revenue post COVID-19.



The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.


#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




#sportsvenuebusiness – The leading platform for sector news, views & developments

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