ALSD VIRTUAL PANEL: Consumer Behaviours in the Sports Industry

In this insightful virtual panel, ALSD members hear from Karri Zaremba, Justin Wood, Russ Simons and Jenny Dinnen about the ongoing evolution of consumer behaviours and how it impacts the sports and entertainment industry returning from a temporary shutdown.


Topics explored in this in-depth panel session include overcoming fan fears with the help of data, imminent and potential changes, business needs and examples from other industries.


At a time when many fans want to return to venues but aren’t sure when to do so, gathering data responsibly and in a transparent manner can help assuage apprehensions and aid in safety procedures. This opportunity strengthens relationships, with customers and employees.


While data helps us be more efficient, human relationships remain the drivers for in-venue experiences. This panel explores the balance of these factors, diving into the intersection of safety improvements and elevated fan experiences.


Introduction/Housekeeping Notes: 0:19

Changes in Consumer Behaviours: 5:12

Overcoming Fan Fears and Apprehensions: 9:41

Proactive Tech and Infrastructure: 16:22

Disruptive Environmental Factors: 19:44

What Changes Are Here to Stay? 22:30

Gathering and Using Data: 29:22

Impactful Data Usage: 33:46

Maintaining and Strengthening Human Connections: 38:09

Differences in Demographic Responses: 45:35

Convenience, Experience and Safety: 53:13

Shifting Budgets and Making Customers Feel Safe: 57:57


This insightful panel discussion was moderated by Amanda Verhoff, President, ALSD, with panellists: Jenny Dinnen, President of Sales & Marketing, MacKenzie Corporation; Russ Simons, Chief Listening Officer, Venue Solutions Group (VSG); Justin Wood, Principal and Sports Practice Director, Dimensional Innovations (DI); and Karri Zaremba, Founder and Chief Operating Officer, Venuetize.


Watch ALSD’s Solutions for a Shutdown virtual panel series online at:


For more information, visit:


#ALSD #ALSDVirtualPanel #COVID19 #fanexperience #sport #SportsBiz #sportsindustry #sportsentertainment #sportstech #tech 


ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – taking place at Liverpool FC’s Anfield Stadium this October, 12-13, will examine how to increase revenue through new builds, renovations, service expansions and the latest technology, and how to recoup lost revenue post COVID-19.



The next edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.


#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




#sportsvenuebusiness – The leading platform for sector news, views & developments

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