Former Saracens Chief Commercial & Marketing Officer joins SecuTix

SecuTix UK and Ireland has strengthened its senior leadership team with the appointment of Andy Duckworth. A respected and highly-experienced figure in the sports and entertainment sectors, Duckworth will be responsible for leading business development as the company looks to continue its growth in the market.


Duckworth was at Saracens Rugby Club for six years, where his last role was Chief Commercial and Marketing Officer. He was responsible for the strategic direction and development of the Saracens commercial and marketing programme. During this time, he doubled attendance revenue and oversaw a 130% increase in season ticket holders.


Duckworth has also held senior marketing and commercial roles at Diageo, Top Golf and Luminar Leisure.


Commenting on his appointment, Duckworth said:

As a client of SecuTix when I was at Saracens, I was impressed by the team’s ambition to create consumer-driven strategies and deliver transformational results. My focus will be on creating long-term, strategic partnerships with our clients. Using the latest technological innovations, I’m looking forward to helping clients improve engagement levels with their ticket holders and transform the overall fan experience.


David Hornby, Managing Director of SecuTix UK and Ireland, added:

Andy brings with him a wealth of customer experience. Having worked client-side, his first-hand knowledge of our customers’ needs will play a key role in building upon our sustained growth in the UK and Ireland.


In the last year, SecuTix has added to our portfolio of products with the launch of TIXnGO  and the acquisition of Oxynade, sitting alongside our existing SecuTix 360° platform. This is opening up new opportunities for us across the UK, Europe and the USA and so I’m thrilled to add this calibre of talent to our team.


Clients of SecuTix UK and Ireland – the ticketing engagement platform – include Everton FC, the R&A, Lancashire Cricket Club, England Netball, Saracens and Brentford FC.


Those attending the next edition of ALSD International will get to enjoy a special behind-the-scenes tour of Goodison Park and hear Everton’s and Sodexo UK & Ireland‘s plans for the new stadium at Bramley-Moore Dock, designed by Meis Architects, The People’s Project.



#arenas #eventsindustry #liveevents #sports #SportsBiz #sportsentertainment #sportsindustry #sportstech #Stadia #ticketing


The next edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – is being held at Liverpool Football Club’s iconic Anfield Stadium, October 12-13. The high-level conference will examine how to increase revenue through new builds, renovations & service expansions, as well as via the latest technologies, and how to recoup lost revenue.



The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors together with Sports Venue Business – will feature an exhibition hall showcasing the latest products, services & solutions, behind-the-scenes tours of Anfield Stadium, Goodison Park and M&S Bank Arena, in addition to numerous networking events, including access to 1-on-1 meetings, ensuring optimised opportunities to knowledge-share, network and do business with the high level decision-makers in attendance.


#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




#sportsvenuebusiness – The leading platform for sector news, views & developments

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