3D Digital Venue launches new Venue Business Intelligence service

3D Digital Venue has announced the launch of its new Venue Business Intelligence service, which is focused on incorporating social distancing into seat location after the COVID-19 pandemic.


The current COVID-19 pandemic has directly impacted our lives and our lifestyles. The Sports and Cultural events sector has not been an exception to this great impact. In a matter of days, they had to close their doors for security reasons, disrupting fan engagement, leading to significant economic consequences as a result of these massive cancellations.


Now is the time to start thinking about recovery strategies for when the institutions allow the events to resume, while respecting health measures, as 3D Digital Venue CMO, Lluís Pascual, explained:
That’s why 3D Digital Venue has developed the service Venue Business Intelligence (VBI) in order to achieve maximum efficiency when seating their clients, maintaining the safety distances recommended by health institutions.


VBI consists of a web application focused on managers of Sports and Cultural venues. Through a graphic environment, those in charge of the venue can access to virtual reconstruction and perform, in a visual and interactive way, different types of simulations.


VBI aims to offer support to decision making and the implementation of new business models to maximise the revenue of the venues through the COVID-19 crisis, helping venue owners to achieve the most profitable scenario to reactivate the sports and entertainment industries.


VBI has the ability to propose new seating layouts for venues, respecting the safety and security recommendations of 1.5 (one and half) metres of distance. The system will allow you to enable several configurations and to easily adapt to different events via automatic algorithms on the fly.


The Venue Business Intelligence system will allow venues to enable several configurations and to easily adapt to different events via automatic algorithms on the fly
Another key feature is the event calendar planner, which allows you to register events throughout the season, move them to other dates and associate a certain venue configuration to them.


VBI will be the best solution to help venue managers to offer to their clients a complete, exclusive and safe service, following all the security and safety recommendations.


Pascual added:
VBI is born as a unique solution designed for customers to maximise their income during the COVID-19 crisis and once we are out of this uncertain period, offering all the facilities to make the best decisions having all the information available, as well as having last generation algorithms to address this extraordinary situation with greater efficiency.

Main image (top): Simulation generated with VBI by 3D Digital Venue with an optimised distribution of spectators, maximising venue capacity while respecting the safety and sanitary measures


#sportsentertainment #sportstech #Hospitality #PremiumSales #PremiumSeating #SportsHospitality #Stadia #Ticketing



3D Digital Venue is a longstanding exhibiting sponsor for both the annual ALSD Conference & Tradeshow – the leader in Premium Seating for the last 30 years – and ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – taking place at Liverpool FC’s Anfield Stadium this October 12-13. The high-level conference will examine how to increase revenue through new builds, renovations & service expansions, as well as via the latest technologies, and how to recoup lost revenue due to COVID-19.



The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors together with Sports Venue Business – will feature an exhibition hall showcasing the latest products, services & solutions, as well as behind-the-scenes tours of Anfield Stadium, Goodison Park and M&S Bank Arena, in addition to numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.


#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




#sportsvenuebusiness – The leading platform for sector news, views & developments

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