Sport Behind Closed Doors: Maximising the Returns of an Enhanced Broadcast Audience

With the return of sport set to be behind closed doors, PTI Smarter Venues have created a solution for clubs and venues to maximise the sponsorship activation value of the enhanced global broadcast audience and / or bring additional media revenues to the table.


PTI Smarter Venues Emily Drakelely explains:

Our seat block covering opportunity can help clubs to replace sponsor and partner rights or bring new advertising revenues, creating new engagements with brands through our work with specialist media agencies.


Seat Block Covering

The return of sport is potentially to be behind closed doors. Whilst this causes some pain points, it can showcase brands to a global broadcast audience and creates opportunities for you to reward your loyal partners or engage with new sponsors with low-cost, high-impact, advertising.




Mike Bohndiek, CEO, PTI Smarter Venues, added:

Once you have looked after your own customers, the PTI team can help generate additional revenue through our brands and partners.


Delivering New Media Revenue

And when it comes to delivering new media revenue, Bohndiek advised:

Our team of industry experts will help your club generate new revenue streams from seat block coverings. PTI will deliver a complete end-to-end solution, enabling you to fully maximise the media value from broadcast audiences.




This article first appeared on PTI Smarter Venues website.


#arenas #football #footballclubs #sports #sportsbiz #sportsentertainment #stadia #stadiums


PTI Smarter Venues delivers technological and commercial expertise to the Sports and Entertainment industry. PTI Smarter Venues is a VIP Sponsor of Sports Venue Business (SVB). To find out more about their services, simply click on their logo below…



ALSD International, Europe’s leading event for the Premium Seat & Sports Hospitality sector being held at Liverpool FC’s iconic Anfield Stadium this October 12-13, will include a conference examining how to increase revenue through new builds, renovations & service expansions, and how to recoup lost revenue due to COVID-19. The high-level event will also feature an exhibition hall showcasing the latest products, services & solutions, plus behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena, and numerous networking events ensuring optimised opportunities to knowledge-share, network and do business.



#ALSDInternational – Europe’s leading event for the Premium Seat & Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




#sportsvenuebusiness – The leading platform for sector news, views & developments


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