MEI’s Annual Sports and Events Summit to be a virtual affair

MEI’s flagship Major Events Summit, originally scheduled to take place June 9th and 10th 2020 at the Ricoh Arena in the UK, is to be transformed into a ‘Virtual Summit’ and has been re-scheduled for July 7th and 8th.


The virtual summit will be produced by Global Event Production and supported by some of the leading event technology members of the MEI network.


The aim is to make the Summit a truly transformational experience and will not be simply a “work around – one off”  replacement to this iconic annual gathering. To reach a more global community where travel has routinely been a challenge for Sports Rights Holders, as well as for expert suppliers, this approach will be embedded in all future Summits.


Andy Rice, COO, Major Events International (MEI), said:

Invitations to every single significant sports and wider event organisers are being sent to offer them an opportunity to share their plans beyond the current, hopefully limited, disruptive  period. The reaction so far has been very positive and we are confident that the trust in our ability to enhance knowledge transfer and the managed interface between event organisers and market experts will deliver everybody with a much valued experience and we will update you as plans evolve.


The business of sport Major Events Summit 2019 was hosted in the home City of the Commonwealth Games 2022 and at the historic Villa Park Stadium. Rugby League World Cup 2021 to be held in UK joined the list of prestigious international sports events which were briefed and discussed at the Summit. Over the two days, attendees heard about plans for Tokyo 2020, Pan American Games 2019 and 2023, regional updates on Japan, China and Qatar and insights into the explosion of interest in e-sports amongst other Games discussions


See here for more context.


The two days will offer staggered timings to ensure that Asian and North American markets are not disadvantaged and content will be recorded and will be available for the remainder of the week.


A networking App, ability to submit questions and a post event report will ensure that participants will have an information rich opportunity.


If you would like to be involved in the Summit in any way, please email Andy Rice on and detail how you feel you could enhance, contribute to or get involved in the event.


Sports Venue Business (SVB) is proud to be an Official Media Partner to Major Events International. Check out our interview with MEI COO, Andy Rice, below…




#CommonwealthGames #Birmingham2022 #majorevents #Olympics #RLWC21 #Tokyo2020 #eventhosting #eventprofs #sports 


MEI will be exhibiting at the next edition of ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector being hosted at Liverpool Football Club’s Anfield stadium – which will feature a high level conference focused on how to increase revenue through new builds, renovations & service expansions, in addition to venue tours, networking events and an exhibition showcasing the latest products, services & solutions. In light of the global crisis caused by COVID-19, the conference will include sessions on how clubs, stadiums, venues and event organisers can look to recoup lost revenue and put more stringent systems in place moving forward.



#ALSDInternational – Europe’s leading event for the Premium Seat & Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




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