EuroLeague Basketball partners with IQONIQ to boost fan engagement

EuroLeague Basketball has announced a breakthrough partnership with IQONIQ, a new fan engagement platform made for sports and entertainment fans, and confirmed its participation at ALSD International, Europe’s leading event for the Premium Seat and Hospitality sector.


EuroLeague Basketball manages and organises the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, which cover 42 basketball clubs based in 19 countries with a reach of 200 million worldwide fans and crown their seasons with the EuroLeague Final Four and the EuroCup Finals.


Starting immediately, the partnership makes IQONIQ the exclusive and official fan engagement and loyalty platform for the EuroLeague and the EuroCup for the next four years, until the end of the 2023-24 season.


Jordi Bertomeu, CEO of EuroLeague Basketball said of the partnership:

Partnering with IQONIQ will help us achieve a new milestone in engagement with our fans. IQONIQ offers us the chance to build special relationships within our growing fan base and to bring that community closer together over a shared love of uniquely European basketball at its finest. In the last 20 years since the Euroleague Basketball’s inception, we’ve created a community of fans that we want to continue supporting. Having a fan ecosystem is the next logical step and we are eager to discover with IQONIQ new ways of rewarding our loyal fans.


IQONIQ is a new social media and fan engagement platform that targets the world of sport and entertainment by providing fans with an all-in-one ecosystem that rewards them for their commitment. As opposed to other social media platforms, IQONIQ offers direct benefits for its users, including loyalty program, in-app games and prizes, unique footage, special offers for tickets and merchandise, and much more.


Kazim Atilla, CEO of IQONIQ, said:

We are delighted to have signed this partnership agreement with EuroLeague Basketball, one of the most innovative and forward-thinking sports organisations in the world. Through this partnership, all clubs in the EuroLeague and EuroCup basketball competitions will be given unprecedented opportunities to engage with their fans, and vice versa, in new and mutually beneficial ways, further growing basketball across Europe – and the rest of the world – as a result. We look forward to working alongside Euroleague Basketball to fulfil our common ambitions in this regard.


For EuroLeague Basketball, the partnership with IQONIQ exemplifies the organisation’s true commitment to engage with its fans and offer its clubs new and unique opportunities to further their ambitions in connecting with new and younger audiences, as well as with current and potential commercial partners.


For IQONIQ, the EuroLeague Basketball partnership represents the third high-profile announcement within a month, following on from similar agreements with AS Monaco and Olympique de Marseille.


The IQONIQ app is due to open to users at the start of the 2020-21 season.


#basketball #EuroLeague #fanengagement #sportentertainment #sportsentertainment #sports #sportsbiz


EuroLeague Basketball at ALSD International

Organised by the 30-year-old Association of Luxury Suite Directors (ALSD) in conjunction with Sports Venue Business (SVB), ALSD International is Europe’s one and only entity dedicated to the Premium, Club, VIP Seat and Hospitality sector.


The third edition of this industry-leading event, taking place at Liverpool Football Club’s Anfield Stadium this October 12-13, will include a high-level conference featuring 50+ top industry executive speakers. The two-day event will also deliver an exhibition hall showcasing the latest products, services and solutions, numerous networking events to ensure optimised opportunities to knowledge-share and do business, including access to 1-on-1 meetings, plus behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena, as well as some fabulous food and drink.


EuroLeague Basketball will be running an in-depth panel session featuring top executives from both the league and their clubs/venues, discussing the latest challenges.


Luca Scafati, Director, Business Operations, EuroLeague Basketball, will join a panel session exploring the League’s innovative strategy to sell premium seating for the Euroleague Final Four, as well as new initiatives regarding guest services, training and digital transformation


EuroLeague Basketball’s panel will explore the League’s innovative strategy to sell premium seating for the EuroLeague Final Four, as well as new initiatives regarding guest services, training and digital transformation:


  • Moderator — Marshall Glickman, CEO, G2 Strategic
  • Luca Scafati, Director of Business Operations, EuroLeague
  • Une Jursktaite, Chief Business Officer, Zalgiris Arena & BC Zalgiris Kaunas
  • Robin Gollbach, Head of Business Development, FC Bayern Munich Basketball


Anyone interested in exhibitor, speaker or sponsor opportunities, please email Katie McIntyre at:


365 Community

ALSD International has recently transformed from a once-a-year event into an exclusive 365 community.


Membership of this niche group includes:

  • Substantial discounts on passes to attend both ALSD and ALSD International events
  • Digital copies of SEAT magazine
  • Exclusive member-only content
  • Premium Seating & Hospitality job postings sent to all team, venue and vendor members
  • Inclusion in an exclusive Member Directory
  • Access to networking events throughout the year
  • Filmed roundtables and member interviews
  • Assistance from ALSD and ALSD International head offices for contacts and networking


And much, much more, ensuring ALSD International is the go-to community for everyone involved in the Premium, Club, VIP Seating and Sports Hospitality sector.



ALSD Int. Membership Brochure 2020_2-28-20


For more information or to secure membership, go to:


#arena #arenas #eventhosting #Hospitality #SportsHospitality #PremiumSeating


The next edition of ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector being hosted at Liverpool Football Club’s Anfield stadium – will feature a high level conference focused on how to increase revenue through new builds, renovations & service expansions, in addition to venue tours, networking events and an exhibition showcasing the latest products, services & solutions. In light of the global crisis caused by COVID-19, the conference will include sessions on how clubs, stadiums, venues and event organisers can look to recoup lost revenue and put more stringent systems in place moving forward.



#ALSDInternational – Europe’s leading event for the Premium Seat & Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




#sportsvenuebusiness – The world’s leading platform for sector news, views & developments

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