Wells Fargo Center unveils details for all-new Club Level

Continuing a series of sweeping advancements to its mezzanine, main concourse and suite levels, Wells Fargo Center has released details surrounding its next industry-leading innovation.


During the Summer of 2020, the arena’s Club Level will be completely transformed to offer upscale amenities and extraordinary experiences that will set a new standard in sports and entertainment.


The all-new Club Level is the latest phase of the Wells Fargo Center’s multi-year, US$300m Transformation 2020 project, and will accommodate roughly 1500 fans in three unique seating products including two specialty options, Club Premier and Club Loge.


New, Open-Concept Layout and VIP Entrance

The all-new Club Level’s extensive redesign will transform the current multi-box structure of the Club Level and expand more than 13,000 square feet to create a premium, open-concept layout. The dynamic and fashionable space will feature a bevy of high-end amenities, several upscale dining options, and three unique seating options with oversized leather seats.


The premium seating experience will begin with a completely reimagined VIP entrance on the West side of the arena facing Broad Street.


Upon entry, guests will be greeted with a new VIP lounge, including a high-end bar with communal seating and fireplaces providing an opportunity to mingle, relax, and/or wait for guests to arrive. Three new escalators and two elevators will flank the premium entrance, creating more accessible pathways to the action.


Wells Fargo Center’s new-look Premium Seating entrance


Additionally, the dedicated premium parking lot will be relocated directly adjacent to the entrance and will feature direct access to and from to Broad Street, easing entry and departure pathways to and from the arena on event nights.


Curated Food and Drink

As Philadelphia’s outstanding culinary community continues to gain national and global recognition, Comcast Spectacor is placing great value and intention into a curated approach to the arena’s food and beverage offerings as the central feature of the new Club level.


President of Business Operations, Valerie Camillo, said:

We have a unique opportunity to showcase the diversity of Philadelphia’s culinary greatness in one special place while providing an exclusive experience for our Club Level guests. 


The brand new Club Level will feature a local Celebrity Chef Program to celebrate Philadelphia’s passion for excellent cuisine and the special relationship that exists between sports, entertainment and great food. Specialty menus from these chefs will be featured at four cornerstone food stands on the level.


State-of-the-art touchscreen ordering kiosks will also be available for guests, with options for orders to be delivered directly to their seats.


Camillo said:

Philadelphia has put itself on the map as a marquee destination for craft food and cocktails. Instituting a refined, local culinary program to the Club Level is an exciting way for fans to enjoy the best of both the booming food culture in the city and the appeals of Wells Fargo Center sports and entertainment.


The new Club Level will also feature several exclusive upscale bars including a vaulted wine cellar, whiskey/bourbon bar and taproom.


Beyond the reimagined food and beverage program, members will also enjoy premium exclusives only available on the new Club Level. Secure coat checks will be stationed at both ends of the floor in addition to a merchandise boutique set to offer high-end, luxury-brand apparel only available on the Club Level.


The new Club Level will feature several exclusive upscale bars including a vaulted wine cellar, whiskey/bourbon bar and taproom


New Seating Options

Two new seating offerings will place additional finishing touches on the Club Level’s grand transformation.


Located front and centre on both sides of the arena, The Club Premier section of the level will take Club Seat Holders closer to the action than ever before with four rows that extend from the original seating layout towards the arena floor. Seats included in these sections will enjoy enhanced in-seat service, providing members an expansive menu from Celebrity Chef locations, fan favourite bites, and meal selections from stands around the arena including Shake Shack, Lorenzo’s Pizza and Federal Donuts.


The second new seating option is a first-of-its-kind in the Philadelphia market: the Club Loge introduces a semi-private seating space with four Captain’s Chair Ultra Comfort seats crafted with Spanish leather. Each Loge is located 23 rows from the arena floor and features a private drink rail, dedicated televisions that double as on-demand in-seat service touchscreen LED displays, and branding opportunities for owners.


Every Club ticket holder gains exclusive access to benefits unique to the level. In addition to priority access to Wells Fargo Center concerts and Playoff tickets, every in-game ticket will come pre-loaded with up to $30 per game to be used for arena favorites, including merchandise. Other benefits include special experiences like golf outings, an optional on-site wine or liquor locker, and guaranteed playoff access.


The newly-imagined Premium VIP Lobby at Wells Fargo Center


Those interested in learning more can visit WellsFargoCenterPhilly.com to schedule a tour of the brand new Club Level preview centre with a dedicated premium seating representative.


Last summer, Transformation 2020 ushered in the world’s first Kinetic 4K centre-hung scoreboard and introduced the arena’s “New City Terrace” that features the Assembly Room, Disassembly Room, Liberty Lofts, Revolutionary Row and BetRivers.com Sports Lounge.


To join the conversation on social media about all of the Wells Fargo Center’s upgrades and enhancements, use the hashtag #Transformation2020.


High-resolution renderings provided by SCI Architects, Comcast Spectacor’s partner on the Wells Fargo Center’s multi-year redesign.


For more information on the home of the NHL’s Philadelphia Flyers and NBA’s Philadelphia 76ers, go to: https://www.wellsfargocenterphilly.com/news/detail/wells-fargo-center-unveils-details-for-all-new-club-level


#arena #hospitality #sportshospitality #premiumseating #VIP #sportsbiz #sportsentertainment #NHL #NBA


The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector being held at Liverpool Football Club’s Anfield stadium October 12-13 – will feature a high level conference focused on how to increase revenue through new builds, renovations and service expansions, behind-the-scenes venue tours, networking events and an exhibition showcasing the latest products, services & solutions.



#ALSDInternational – Europe’s leading event for the Premium Seat & Hospitality sector


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