Atlanta Hawks voted No. 1 in overall game experience

The Atlanta Hawks and State Farm Arena sit atop the league’s recent survey results measuring season-ticket member satisfaction across several critical fan experience categories.


With league-wide participation and thousands of members surveyed, the Hawks finished with the top ranking in overall in-game experience for the second year in a row; a broad category made up of the following areas where the team rated highly: arena ushers, in-game entertainment, in-arena technology, in-arena retail, in-arena food experience and more.


Eighty-one percent of Hawks season-ticket members classified the in-game experience as either “extremely satisfied” or “outstanding”.


Steve Koonin, Chief Executive Officer of the Atlanta Hawks and State Farm Arena, said:

We are extremely pleased to receive this response from our members. We pride ourselves on creating memorable experiences for our fans every time they enter State Farm Arena and these results are validation that we are on the right track.


The Hawks also secured top-5 rankings in overall satisfaction and Net Promoter Score. The Net Promoter Score measures how likely an individual is to recommend season tickets to a friend or colleague.


Brett Stefansson, EVP and General Manager of State Farm Arena, said:

Nothing makes us happier than seeing our fans enjoy themselves at our building. Creating an environment unique to Atlanta that embraces the culture of the city and our fans was the motivation behind the transformation of State Farm Arena and we are thrilled our members enjoy and appreciate it. 


The Hawks ‘Concert Club’ – the newest premium space at the all-new State Farm Arena


2020-21 Hawks Memberships are currently on sale for fans interested in purchasing tickets for the entire season, which also includes access to events like Meet the Team, among many other exclusive benefits. Certain locations provide access to exclusive premium areas with chef-inspired complimentary food and beverage.




Images, courtesy: Atlanta Hawks / HOK


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The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector being held at Liverpool Football Club’s Anfield stadium October 12-13 – featuring a high level conference focused on how to increase revenue through new builds, renovations and service expansions, behind-the-scenes venue tours, networking events and an exhibition showcasing the latest products, services & solutions.



#ALSDInternational – Europe’s leading event for the Premium Seat & Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




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