Eleven Sports Media become official Celtic FC partner

One of Britain’s leading sports technology companies, Eleven Sports Media, has teamed up with Scottish Champions Celtic FC to become an official partner of the club, delivering innovative fan engagement and partner programme solutions at Celtic Park.

The partnership sees Eleven Sports Media introduce regional brands to the club via Eleven’s tailored partner programme and also sees Eleven install their award-winning fan engagement platforms into Celtic Park and on to the club’s official social media channels. Eleven have also become training wear partner to the Celtic FC Women’s team, seeing their branding appear on the club’s official training apparel.

Eleven’s innovative partner programme work has received national and international recognition, and focuses on introducing regional brands to a range of commercial opportunities at Celtic, with in-stadium digital exposure, branded content on the club’s social media channels, matchday hospitality and a wide range of marketing activations.

As official partner, Eleven will deliver their award-winning StatZone content within Celtic Park on StatTV and on the club’s official social media channels via StatTracker. StatZone takes fans inside the action by broadcasting live and interactive match statistics, bringing an exciting new element to the way key game and player information is delivered. StatZone content will give Celtic fans a deeper narrative in the build-up to, during and in the aftermath of each Celtic FC game.

The club’s fans will this season see a major upgrade to the TV displays within Celtic Park’s concourse and hospitality areas with these displays broadcasting Eleven’s StadiumTV, a bespoke club communication channel, which features the very latest club news and information, social media streams, commercial promotions and live matchday broadcasts.

Eleven work with more than 50 professional sports clubs and venues across the UK, with their award-winning platforms featuring in the Premier League, English Football League, the Rugby Union Premiership, Super League and The Jockey Club’s racecourses.

Speaking about the partnership, Matt Cairns, Eleven Sports Media’s Chief Executive said:

Eleven is a company which is passionate about providing first class services to the supporters of Britain’s biggest clubs, and to rights holders across sport. Our partnership team is excited to work with Celtic FC, a globally recognised football name, but one which has strong links with their local community.

 

Our ethos has always been to create a better matchday, and it will be great to see this at work with Celtic’s fans getting a real upgrade to the Celtic Park matchday experience. All our digital products have a unique purpose and are designed to connect with attendees at different stages of the fan-journey, and we believe that the Celtic fans will gain a greater insight when engaging with these channels, either in the stadium or on social media.

 

We have got a proven record of delivering value to brands by creating a strong association with clubs that are at the heart of their business community, and we look forward to repeating that success with all those keen to be connected with Celtic FC.

Gordon Kaye, Head of Business Development for Celtic FC said:

We are delighted to team up with Eleven Sports Media. We are sure this will be a very positive relationship with the club and one which will ensure our supporters enjoy an even better matchday experience at Celtic Park.

Main image (top): Eleven’s CEO, Matt Cairns with Celtic players (l-r Kathleen McGovern, Jeremie Frimpong and Lisa Robertson)

The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector – is being held at Liverpool Football Club’s iconic Anfield stadium this October 12-13. The event will include a high level conference focused on how to increase revenue through new builds, renovations and service expansions, as well as via the latest in technology, in addition to behind-the-scenes venue tours, networking events and an exhibition showcasing the latest products, services & solutions.

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